Articles
CACTUS PEAR CONSUMPTION IN SICILY: RESULTS OF AN INTERCEPT SURVEY IN LARGE-SCALE RETAILERS
Article number
1067_52
Pages
379 – 386
Language
English
Abstract
The research aimed at collecting data about specific patterns of cactus pears consumption.
The survey was conducted in several large-scale retailers because they have become so important in influencing the structure of consumer preferences to fill even those few remaining gaps in the market.
The multivariate analysis of data collected allowed to construct a scenario to evaluate the effect that the socio-economic and socio-cultural variables have on the consumption of cactus pears, whose knowledge will be very useful to guide the activities of actors involved in the cactus pear production.
It is known, in fact, that through an appropriate reading of the consumption dynamics is possible to predict the reflections on structural, strategic and organizational characteristics of agri-food businesses.
The survey was conducted in several large-scale retailers because they have become so important in influencing the structure of consumer preferences to fill even those few remaining gaps in the market.
The multivariate analysis of data collected allowed to construct a scenario to evaluate the effect that the socio-economic and socio-cultural variables have on the consumption of cactus pears, whose knowledge will be very useful to guide the activities of actors involved in the cactus pear production.
It is known, in fact, that through an appropriate reading of the consumption dynamics is possible to predict the reflections on structural, strategic and organizational characteristics of agri-food businesses.
Authors
G. Timpanaro, A. Urso, D. Spampinato , V.T. Foti
Keywords
consumer, market, multivariate analysis, objective and subjective quality
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