INCREASING YOUR SALES AND RETURNS, SELLING IN THE AUSTRALIAN DOMESTIC MARKET – A SYDNEY MARKETS GROWER/WHOLESALER’S VIEWPOINT

To sell more Australian and South African Proteaceae and other Australian wildflowers
on the Australian domestic market, we must consider the many opportunities
and the complexities that this market presents.
I will attempt in this paper to help
growers become more aware of the opportunities that exist, particularly in the Sydney
Flower Market.
Who are the growers, wholesalers, importers, florists, chain store
buyers and others that frequent the market? When are the peak selling periods and
when are the difficult selling periods? Where are the opportunities in this busy market
place? How important is grading and quality? What are the issues limiting growth in
our sector of the flower industry? What are some of the crops that growers should
consider growing? Lastly, I will discuss some of the promotional and education activities
that I have been involved in and consider their importance.

VIII International Symposium on New Ornamental Crops and XII International Protea Research Symposium

C. Scott

Sydney Flower Markets, Australia, South Africa, wildflowers, Proteaceae, marketing

https://doi.org/10.17660/ActaHortic.2015.1097.29