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Home > VII Symposium on Horticultural Economics, XXI IHC > CONSUMER ATTITUDES AND MARKET SEGMENTATION – THE CASE OF THE GERMAN APPLE MARKET

Articles

CONSUMER ATTITUDES AND MARKET SEGMENTATION – THE CASE OF THE GERMAN APPLE MARKET

Article number

135_45

Pages

391 – 398

Language

Abstract

An explanation for the decreasing demand for fresh apples might be that consumer needs are no longer satisfied by the choice of apples offered on the market.

The results of a market segmentation study – based on an analysis of consumer attitudes – indicate that ‘Golden Delicious’ – opposed to ‘Cox’s Orange’, ‘Granny Smith’ and ‘Boskoop’ – cannot quite satisfy consumer needs.

Publication

VII Symposium on Horticultural Economics, XXI IHC

Authors

J. Werner

Keywords

Full text

https://doi.org/10.17660/ActaHortic.1983.135.45

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