Articles
MARKET AND MARKETING RESEARCH ACTIVITIES IN THE TEACHING OF HORTICULTURAL ECONOMICS
Article number
97_19
Pages
173 – 180
Language
Abstract
Four examples of market and marketing research studies completed by students are outlined briefly.
The advantages and disadvantages of such exercises as part of a teaching programme in horticultural economics, management and marketing are discussed together with their wider implications for the horticultural industry.
The advantages and disadvantages of such exercises as part of a teaching programme in horticultural economics, management and marketing are discussed together with their wider implications for the horticultural industry.
Publication
Authors
M.J. Sargent
Keywords
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