Articles
CONSUMER ATTITUDES TOWARDS ORGANIC FOOD IN GERMANY (F.R.)
Article number
155_38
Pages
221 – 228
Language
Abstract
The demand for so-called organic food in Germany (F.R.) is estimated to increase by about 20 % per year.
Up to now it is difficult to predict whether this development is a short-term fashion or a long-term trend.
A consumer survey in the city of Hanover showed that young people tend to buy organic food more frequently.
This tendency is very strong in the case of bread, bakery products and cereals and not as clear in the case of fruit and vegetables.
The consumer attitudes towards organic food are analyzed with the help of a factor analysis.
A cluster analysis identified different consumer types.
Long-term prediction will require a long-term research programme measuring speed, direction and determinants of attitude changes over a longer time period.
Up to now it is difficult to predict whether this development is a short-term fashion or a long-term trend.
A consumer survey in the city of Hanover showed that young people tend to buy organic food more frequently.
This tendency is very strong in the case of bread, bakery products and cereals and not as clear in the case of fruit and vegetables.
The consumer attitudes towards organic food are analyzed with the help of a factor analysis.
A cluster analysis identified different consumer types.
Long-term prediction will require a long-term research programme measuring speed, direction and determinants of attitude changes over a longer time period.
Publication
Authors
J. Werner, R.v. Alvensleben
Keywords
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