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Articles

HAVE CAMERA, WILL TEACH: VIDEO CASE STUDIES AS A METHOD TO PROMOTE INDUSTRY INVOLVEMENT IN TEACHING HORTICULTURE AND AGRIBUSINESS

Article number
641_8
Pages
67 – 74
Language
English
Abstract
The linkage between industry and education is basic to most agricultural teaching programs as industry provides the framework for the information that is presented in class.
Employers are seeking trained employees with problem-solving and decision-making experience and the ability to work in teams; the same abilities that we strive to teach with critical thinking and experiential learning exercises.
Horticulture and Agribusiness faculty at the University of Florida’s Indian River Research and Education Center have incorporated agricultural industries in teaching through guest speakers and field trips with great success over the past three years.
Adding videotaped case studies with agribusiness leaders allows instructors to overcome time and spatial limitations of the classroom thus bringing a wider cross-section of industry to a greater number of students across disciplines and locations.
Videotapes that feature horticultural and agribusiness professionals in situ emphasize visual information on specific and current issues.
Written transcripts and supporting materials provide additional details.
Students analyze and respond to the featured problem(s) to gain decision-making experience necessary in an agricultural enterprise.
Industry participants, faculty, and students found the video case studies to be useful as a critical thinking tool, to introduce students to an industry, and as virtual field trips.
Overall, spontaneous style and realistic settings were preferred.

Publication
Authors
E.M. Lamb, S.D. Thornsbury
Keywords
videotape, decision cases, interdisciplinary studies, critical thinking
Full text
Online Articles (21)
G.R. Dixon | L.V. Hardiman | C.C. Payne | S.M. Swan | T. Harwood | J. Deen | D.N. Whalley | J. Wood