DETERMINING OF WOMEN BEHAVIOUR OVER OLIVE OIL USAGE

Olive is cultivated in many parts of Turkey and olive oil is widely used, especially in Marmara, Aegean and Mediterranean regions.
It is observed that Turkish women, who are responsible for family nutrition in Turkey, often prefer margarine, butter, animal fat and other vegetable-based fats over olive oil, or do not have enough information on how to use olive oil.
On the other hand, the most important responsibility for increasing olive oil consumption is dependent on women.
Women becoming more conscious and wider range of olive oil usage in the prepared dishes means a wider range of people from all age groups becoming more conscious about it.
Women using olive oil in the food they prepare will create both a big difference in their taste and bring a great deal of benefits for the health.
For this reason, this study was prepared and performed to distinguish women consumers’ awareness and habits on olive oil usage in order to increase olive oil consumption.
In this study the survey methodology was used in order to distinguish women’s olive oil consumption profile.
In order to collect research data a two part questionnaire was used.
The first part included demographic information about women who conducted the survey (age, gender, educational information, etc.), and the second part included their opinions on olive olil usage.
Accumulated data were evaluated using SPSS 11.0 and will be presented during the symposium.

VI International Symposium on Olive Growing

M. Comert, N. Sanlier, F. Durlu-Özkaya, M.T. Özkaya

olive oil, women consumers¿ preferences, olive oil usage habits and behaviours

https://doi.org/10.17660/ActaHortic.2012.949.82