Articles
THE ABILITY OF FLOWER FARMERS IN DA LAT TO MEET THE NEEDS OF DOWNSTREAM BUYERS
Article number
970_16
Pages
155 – 161
Language
English
Abstract
The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted.
Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain.
In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed.
Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required.
Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain.
In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed.
Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required.
Publication
Authors
B.N. Le, P.J. Batt
Keywords
gap analysis, cut flowers, offer quality, downstream buyer needs, Da Lat
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