Articles
DECISION BEHAVIOUR OF HORTICULTURAL GROWERS
Article number
203_5
Pages
51 – 58
Language
Abstract
The investigation is part of an interdisciplinary project at the Horticultural Faculty of the University of Hannover.
We are trying to analyze real decision-making processes within the field of crop management.
For the interpretation of empirical data a ‘theoretical framework’ has been developed.
The framework suggests that specific barriers might lead to insufficiencies in the different steps of the decision-making process.
The paper will give some prelimenary results of an explorative field study evaluated in the light of the ‘barrier concept’
We are trying to analyze real decision-making processes within the field of crop management.
For the interpretation of empirical data a ‘theoretical framework’ has been developed.
The framework suggests that specific barriers might lead to insufficiencies in the different steps of the decision-making process.
The paper will give some prelimenary results of an explorative field study evaluated in the light of the ‘barrier concept’
Authors
W. Bokelmann
Keywords
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