Articles
SUPPLY CHAIN MANAGEMENT IN THE AUSTRALIAN BANANA INDUSTRY – A CASE STUDY
Article number
575_48
Pages
433 – 435
Language
English
Abstract
A banana Supply Chain Management (SCM) project involving BGF Cooperative Ltd (BGF), one of Australias leading banana marketing organizations, in conjunction with ACIAR, DPIE and the University of Queensland is currently being carried out with the support of the Horticultural Research and Development Corporation.
SCM is a concept that has evolved in recent years to reflect the fundamental changes that have occurred in the relationship between producers of primary products, suppliers and retailers.
The objectives of the project are to create a horticultural model for Australian horticulture that will:
– Increase consumers value for money
– Reduce costs in the supply chain
– Improve response to customer needs
– Facilitate new product innovation
– Increase competitiveness and long term sustainability throughout the production, distribution and marketing chain
– Improve the market share of fresh fruit and vegetables in the retail sector.
SCM is a concept that has evolved in recent years to reflect the fundamental changes that have occurred in the relationship between producers of primary products, suppliers and retailers.
The objectives of the project are to create a horticultural model for Australian horticulture that will:
– Increase consumers value for money
– Reduce costs in the supply chain
– Improve response to customer needs
– Facilitate new product innovation
– Increase competitiveness and long term sustainability throughout the production, distribution and marketing chain
– Improve the market share of fresh fruit and vegetables in the retail sector.
Authors
C. Bunt, M. Piccone
Keywords
Transaction cost reduction, supply partnerships, market maturity
Online Articles (104)