Articles

CAN EXPERIENCING REGRET AFFECT FUTURE CONSUMER CONSUMPTION OF HORTICULTURAL PRODUCTS?

Article number
655_10
Pages
89 – 91
Language
English
Abstract
An Internet study was conducted in 2003 to determine switching behavior and intentions to repurchase based on actual consumer purchasing experiences of selected gardening products.
Results identified experiencing regret is harmful to horticultural retailers.
These findings can be used to create strategies that help horticulture retail businesses increase and retain repeat patrons.

Publication
Authors
J.H. Dennis, B.K. Behe, T.J. Page Jr., R.A. Spreng
Keywords
consumer satisfaction, regret, hanging baskets
Full text
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