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Articles

THE ROLE OF THE UNIVERSITY OF CALIFORNIA COOPERATIVE EXTENSION IN THE DEVELOPMENT OF THE CALIFORNIA PROCESSING TOMATO INDUSTRY

Article number
724_38
Pages
297 – 302
Language
English
Abstract
The California processing tomato industry has risen to world prominence over the past forty years as a source of competitively priced, high quality tomato paste.
This growth can be traced to the simultaneous development of a mechanical harvester and a variety to withstand the harvest process.
With those developments came opportunities for field-based extension staff to assist the developing industry.
Many of these collaborations centered on technology, leading to more uniform crop growth and fruit maturity.
The Californian industry developed mechanisms to provide funding for farm advisors and others to conduct applied research projects that addressed important industry problems.
Concurrent with the growth of the California processing tomato industry was the development of private sector businesses to support the industry.
In many cases, these businesses also provide extension services.
Financial problems in California have resulted in a significant reduction in the number of farm advisor positions.
A theoretical model for the life of a public extension program is discussed and the tomato industry/public extension relationship evaluated.
This model suggests that this relationship probably needs to change and/or be updated.

Publication
Authors
M. Murray
Keywords
Lycopersicon esculentum, public extension, technology transfer, crop uniformity, mechanization
Full text
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