Articles
RESEARCH OF VEGETABLE MARKETING STRUCTURE IN ANTALYA PROVINCE
Article number
729_88
Pages
517 – 521
Language
English
Abstract
Approximately 24 million ton (t) fresh vegetable is produced in Turkey, 10.7% of which belongs to Antalya Province.
Antalya has many advantages in terms of ecological condition, and relative earliness and export oriented production helped the vegetable industry to grow.
Although Turkey is one of the important vegetable producers in the world market, her potential has not been fully realized as an exporter country.
Marketing is established mostly according to crop or region in the vegetable sector where many middle man have been involved in different marketing channels instead of direct sales from producers to consumers.
The study was carried out in the years 2001-2003. This study was aimed at determination of problems that occurred between vegetable producers and middle man during marketing of the products in Antalya.
Problem solving suggestions based upon our findings are discussed.
Antalya has many advantages in terms of ecological condition, and relative earliness and export oriented production helped the vegetable industry to grow.
Although Turkey is one of the important vegetable producers in the world market, her potential has not been fully realized as an exporter country.
Marketing is established mostly according to crop or region in the vegetable sector where many middle man have been involved in different marketing channels instead of direct sales from producers to consumers.
The study was carried out in the years 2001-2003. This study was aimed at determination of problems that occurred between vegetable producers and middle man during marketing of the products in Antalya.
Problem solving suggestions based upon our findings are discussed.
Publication
Authors
B. Sayin, F. Akkaya, C. Sayin, M.N. Mencet
Keywords
vegetable, marketing, export, commission agent, merchant
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