Consumer’s preferences towards six new Spanish commercial tomato juices

Food quality is a dynamic concept that changes throughout time together with the preferences of the products by consumers.
These preferences are linked to the consumer’s own characteristics, mainly determined by inherent properties of the food matrix but also for other individual, educational, socioeconomic, eco-friendly, demographic and advertising characteristics.
Tomato juice, a traditional drink consumed in Spain, is a good choice to increase the adequate consumption of vegetables by Spanish consumers.
The study of the main factors that can influence consumer preferences by sensory evaluation can provide key information on the development of new tomato juices.
In this study we develop the sensory analysis of six commercial juice products of different brands presenting differences in its composition that directly affect its sensory characteristics.
The aim of this work is to understand the specific factors affecting the young consumer acceptance of 6 tomato juices (Jt1, Jt2, Jt3, Jt4, Jt5 and Jt6) through consumer hedonic test and to interpret the likely correlation with its chemical composition as it is shown in the description given by the industry in the label of these commercial juices.
In order to understand the main factors affecting consumer’s preferences for each sample, multidimensional analysis was applied to the data obtained, preference mapping, trying to determine why consumers like or dislike the new formulation of tomato juices.

XV International Symposium on Processing Tomato

V. Fernández-Ruiz, L. Domínguez, M.C. Sánchez-Mata, M. Cámara

Spanish tomato products, tomato juices, Spanish consumers, preference mapping, sensory test

https://doi.org/10.17660/ActaHortic.2019.1233.30