Creating market-driven hybrids financed by end-point royalties

Today’s fashion-conscious and time-poor consumer is constantly seeking new and exciting products to help them decide how to spend their discretionary income.
The global floricultural industry must stay ahead of trends within the fast-moving consumer goods market, breeding and marketing suitable plants that meet these demand needs.
Established in 2008, Helix Australia collaborates with private breeders and Kings Park & Botanic Garden to develop and commercialize new hybrids of waxflower (Chamelaucium spp. hybrids) and Boronia. By focusing on breeding market-driven cultivars for both the cut flower and nursery/pot plant industries, Helix Australia has established a sustainable business model benefiting breeders, growers, and a discerning florist/bouquet maker/wholesaler community that craves new and unique waxflower cultivars.
Helix Australia’s waxflower hybrids are now commercially grown in Australia, South Africa, Israel, the USA, Peru, Italy, Spain, and Portugal.

XV International Protea Research Symposium

A. Parsons

waxflower, breeding, hybrids, kings park, plant royalties, floriculture, intellectual property

https://doi.org/10.17660/ActaHortic.2026.1463.10