Articles
The protea market in Brazil: trends, challenges and opportunities
Article number
1463_11
Pages
67 – 72
Language
English
Abstract
The cultivation and production of proteas in Brazil is still quite restricted.
There are records of the introduction in the early 2000s of proteas in the Paranapanema region, State of São Paulo, southeastern Brazil.
Currently, production is observed in Minas Gerais (southeast Brazil) and in the state of Pernambuco (Northeast region). Fresh protea flower and foliage stems and dehydrated stems, natural or artificially colored, are offered for sale in the Brazilian market.
National production of proteas in Brazil faces significant challenges due to the absence of a suitable Mediterranean climate.
There are periods during the year when certain cultivars of proteas fail to meet the demand of Brazilian consumers, necessitating imports from Colombia to fill the gap.
The primary obstacles for proteas cultivation in Brazil include climatic factors, as the country lacks a climate that closely resembles the natural habitat of these plants.
While some microclimates may be conducive to specific cultivars, it is essential to consider climatic zoning and the primary consumer markets.
Additionally, another key challenge is securing propagation materials that are necessary for conducting cultivar testing and improvement.
Developing effective production techniques is also crucial for enhancing the viability of protea cultivation in Brazil.
Overcoming these hurdles will be vital for meeting domestic demand and establishing a sustainable industry for proteas in the country.
There are records of the introduction in the early 2000s of proteas in the Paranapanema region, State of São Paulo, southeastern Brazil.
Currently, production is observed in Minas Gerais (southeast Brazil) and in the state of Pernambuco (Northeast region). Fresh protea flower and foliage stems and dehydrated stems, natural or artificially colored, are offered for sale in the Brazilian market.
National production of proteas in Brazil faces significant challenges due to the absence of a suitable Mediterranean climate.
There are periods during the year when certain cultivars of proteas fail to meet the demand of Brazilian consumers, necessitating imports from Colombia to fill the gap.
The primary obstacles for proteas cultivation in Brazil include climatic factors, as the country lacks a climate that closely resembles the natural habitat of these plants.
While some microclimates may be conducive to specific cultivars, it is essential to consider climatic zoning and the primary consumer markets.
Additionally, another key challenge is securing propagation materials that are necessary for conducting cultivar testing and improvement.
Developing effective production techniques is also crucial for enhancing the viability of protea cultivation in Brazil.
Overcoming these hurdles will be vital for meeting domestic demand and establishing a sustainable industry for proteas in the country.
Publication
Authors
A.H. Junqueira, M.S. Peetz, N. Luyten, D. Meewis, V. Loges
Keywords
flower production, Protea, Leucospermum
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