INTERNAL PRODUCT QUALITY AS A MARKETING INSTRUMENT

This paper explores what firms must do to incorporate internal product quality into their marketing strategies.
Of particular importance is the role firms should play in quality control and testing.
The industry, however, lacks adequate methods of inspection.
What is needed are rapid, non-destructive inspection techniques.

Workshop on Measuring Consumer Perception of Internal Product Quality

P. Monnot

https://doi.org/10.17660/ActaHortic.1990.259.2