GLOBALISATION PROCESS AND ADAPTATION OF FRESH PRODUCE COMMODITY SYSTEMS: THE CASE OF COMPAGNIE FRUITIERE

The goal of this communication is to present the process of globalization through the case of Cie Fruiterer, a group which originally only imported products to Europe but whose activities, now integrated, are located on three continents.
For this, we have used three different tools: systems approach, industrial analysis and management methods (cost accounting, partnership theories, etc.). The main results concern a better understanding of an agro-food company faced with the globalization process: presence of a three level architecture leading to matrix management; vertical integration including production (bananas and pineapples), the goal being to lower costs especially through maritime shipping; setting up of vertical and horizontal alliances; use of financial tools (derivative instruments) on the international level.

XXV International Horticultural Congress, Part 14: Horticultural Economics at Micro and Macro Level, International Trade and Marketing, International Cooperative Programs, Relations between Research, Development, Extension and Education

J.-C. Montigaud

globalisation, maritime logistics, strategic and financial management, bananas and apples, commodity systems, industrial organisation

https://doi.org/10.17660/ActaHortic.2000.524.21