Articles
SOCIAL CAPITAL AND TRUST IN COLLABORATIVE MARKETING GROUPS: THE CASE OF VEGETABLE CLUSTERS IN THE SOUTHERN PHILIPPINES
Article number
1006_8
Pages
79 – 84
Language
English
Abstract
Over the past two decades, numerous studies have explored the role and the impact of social capital in organizations.
Social capital helps overcome problems of institutional access to information, credit, the supply of farm inputs and the provision of government services.
Despite the increasing number of studies, the role of social capital and trust in collaborative marketing arrangements for smallholder producers remains relatively unexplored.
This study examines social capital among cluster marketing groups in three regions of the Southern Philippines.
The results show that social capital in the form of affiliations and networks, social cohesiveness, open communication and trust had positive benefits for each of the cluster marketing groups.
Social capital helps overcome problems of institutional access to information, credit, the supply of farm inputs and the provision of government services.
Despite the increasing number of studies, the role of social capital and trust in collaborative marketing arrangements for smallholder producers remains relatively unexplored.
This study examines social capital among cluster marketing groups in three regions of the Southern Philippines.
The results show that social capital in the form of affiliations and networks, social cohesiveness, open communication and trust had positive benefits for each of the cluster marketing groups.
Publication
Authors
J.T. Axalan, S.B. Concepcion, M.O. Montiflor, R.J.G. Lamban , R.R. Real, P.J. Batt, R.B. Murray-Prior , M.F. Rola-Rubzen, F.T. Israel, D.I. Apara , R.H. Bacus
Keywords
social capital, trust, vegetables, cluster marketing, Southern Philippines
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