Articles
Panel discussion on branding©
Article number
1174_46
Pages
227 – 228
Language
English
Abstract
Brands and branding influence every purchase we make in our daily lives.
Traditionally, the horticulture industry has been resistant to develop and market plant brands.
Though this is slowly changing, the industry has lagged behind other consumer products when it comes to offering branded products at retail.
Traditionally, the horticulture industry has been resistant to develop and market plant brands.
Though this is slowly changing, the industry has lagged behind other consumer products when it comes to offering branded products at retail.
Authors
S. Castorani
Keywords
Groups involved
- Division Temperate Tree Fruits
- Division Vine and Berry Fruits
- Division Tropical and Subtropical Fruit and Nuts
- Division Ornamental Plants
- Division Vegetables, Roots and Tubers
- Commission Banana
- Division Horticulture for Development
- Division Precision Horticulture and Engineering
- Division Plant Genetic Resources, Breeding and Biotechnology
- Commission Cultivar Registration
- Division Plant-Environment Interactions in Field Systems
- Division Postharvest and Quality Assurance
- Division Greenhouse and Indoor Production Horticulture
- Division Landscape and Urban Horticulture
- Division Horticulture for Human Health
- Division Temperate Tree Nuts
- Commission Agroecology and Organic Farming Systems
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