Articles
A PERSONAL RESPONSE TO THE CHANGING U.K. MARKET FOR HARDY NURSERY STOCK©
Article number
1014_41
Pages
181 – 182
Language
English
Abstract
The market for nursery stock has always changed and will continue to change but modern market conditions mean the rate of change is faster than it has been historically.
It is important never to be tempted to think that you have a steady situation, as the moment you take your eyes off the ball then you have the potential to start hitting problems change is what happens to your business when you are doing nothing.
The external changes that affect nursery businesses include those to the climate and weather, to legislation, and to the economy, and our customers.
It is not always possible to predict how any of these elements will change but it is vital to keep yourself continually informed about their current state.
I have never known plants to struggle to grow, and the market to struggle for sales as they have done during 2012. The best thing this year was to keep informed and to be able to react quickly to a changing situation, rather than try to predict how things would turn out.
A decade or so ago, it was possible to tell what would sell in the coming season based on what sold last year, but those days have gone.
Just because you sold a certain quantity of a plant this year you wont necessarily sell them in the same numbers, or even at all, next year.
It is important never to be tempted to think that you have a steady situation, as the moment you take your eyes off the ball then you have the potential to start hitting problems change is what happens to your business when you are doing nothing.
The external changes that affect nursery businesses include those to the climate and weather, to legislation, and to the economy, and our customers.
It is not always possible to predict how any of these elements will change but it is vital to keep yourself continually informed about their current state.
I have never known plants to struggle to grow, and the market to struggle for sales as they have done during 2012. The best thing this year was to keep informed and to be able to react quickly to a changing situation, rather than try to predict how things would turn out.
A decade or so ago, it was possible to tell what would sell in the coming season based on what sold last year, but those days have gone.
Just because you sold a certain quantity of a plant this year you wont necessarily sell them in the same numbers, or even at all, next year.
Authors
R. McKenna
Keywords
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