Articles
BYE – BYE MIDDLEMAN©
Article number
1014_8
Pages
45 – 47
Language
English
Abstract
Our nursery is in a rural setting just 7 min drive from the center of Palmerston North, a city of over 70,000 inhabitants.
The location is very close to a small college and a major university.
Two key features in the success of the venture are covered by this paper.
The nursery was established for the production of bare-root perennial plants for the domestic market and specialty flower bulbs for export.
The main work load for the operation is from autumn to spring.
The summer work is much lighter involving weeding, watering, and maintaining plants in an open ground setting.
Being a wholesale nursery and propagator we are far removed from the end consumer with our nursery plants.
We have succumbed to the temptation to open to the public on special occasions with disappointing results.
Being off a main road and not having good display areas we did not find this a worthwhile endeavor without investing heavily in advertising, a dedicated display area, and staff assigned to retail sales.
Therefore we rely on sales to other nurseries and liner growers.
The location is very close to a small college and a major university.
Two key features in the success of the venture are covered by this paper.
The nursery was established for the production of bare-root perennial plants for the domestic market and specialty flower bulbs for export.
The main work load for the operation is from autumn to spring.
The summer work is much lighter involving weeding, watering, and maintaining plants in an open ground setting.
Being a wholesale nursery and propagator we are far removed from the end consumer with our nursery plants.
We have succumbed to the temptation to open to the public on special occasions with disappointing results.
Being off a main road and not having good display areas we did not find this a worthwhile endeavor without investing heavily in advertising, a dedicated display area, and staff assigned to retail sales.
Therefore we rely on sales to other nurseries and liner growers.
Authors
E. Welsh
Keywords
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