Articles
GETTING THE PRODUCT MIX RIGHT©
Article number
1014_84
Pages
371 – 375
Language
English
Abstract
I am the Sales, Marketing and Inventory Manager at Prides Corner Farm in Lebanon, Connecticut.
Prides Corner is a 142 ha (350 acre) nursery that services customers in the northeast quadrant of the USA, from Maine to northern Virginia and west into Ohio.
Our nursery, like most in this country, has taken its share of lumps since 2008, when the recession started hitting hard.
But, unlike many growers, our sales have remained strong throughout this period of time.
We have become an even more important asset and business partner to our customer base.
There are many reasons we have remained successful during these trying times.
One of the main reasons is that we have worked hard to get our product mix right.
Our journey to getting our mix right did not start when the recession hit.
We have been working on this task in earnest for more than a decade, which meant we were well prepared when hard times hit.
Our long term attention to our product mix is tied closely to our company philosophy, our goals and our customer base.
These influences and our diligence have combined to create in Prides Corner, a unique, diverse, market driven company that is as healthy as any grower in America.
The story of how we got the mix right is a work in progress.
The process never ends.
How we got to where we are today is a story that requires a little more explanation, about what make Prides Corner Farms tick.
Prides Corner is a 142 ha (350 acre) nursery that services customers in the northeast quadrant of the USA, from Maine to northern Virginia and west into Ohio.
Our nursery, like most in this country, has taken its share of lumps since 2008, when the recession started hitting hard.
But, unlike many growers, our sales have remained strong throughout this period of time.
We have become an even more important asset and business partner to our customer base.
There are many reasons we have remained successful during these trying times.
One of the main reasons is that we have worked hard to get our product mix right.
Our journey to getting our mix right did not start when the recession hit.
We have been working on this task in earnest for more than a decade, which meant we were well prepared when hard times hit.
Our long term attention to our product mix is tied closely to our company philosophy, our goals and our customer base.
These influences and our diligence have combined to create in Prides Corner, a unique, diverse, market driven company that is as healthy as any grower in America.
The story of how we got the mix right is a work in progress.
The process never ends.
How we got to where we are today is a story that requires a little more explanation, about what make Prides Corner Farms tick.
Authors
T. Kane
Keywords
Online Articles (108)