Articles
Estimating the impact of the National Mango Board’s programs on the United States demand for mangos
Article number
1244_29
Pages
193 – 200
Language
English
Abstract
Publication
Authors
R.W. Ward, M. Michel, L. Ortega
Keywords
mango, promotion, market penetration, market intensity, demand drivers, attributes return-on-investment
Groups involved
Online Articles (37)
