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Articles

CONJOINT ANALYSIS IN MARKET RESEARCH FOR HORTICULTURAL PRODUCTS

Article number

295_15

Pages

121 – 126

Language

Abstract

Conjoint analysis is a technic to analyze the buying decision of consumers.
It gives an insight in the relative importance of product attributes and thereby helps to define product quality on consumers level.
The results can be used in formulating a marketingpolicy.

Publication

Horticultural Economics and Marketing, XXIII IHC

Authors

A.F. van Gaasbeek, V.C. Bouwman

Keywords

Full text

https://doi.org/10.17660/ActaHortic.1991.295.15

Online Articles (32)

2. CHANGES IN FORMS OF LAND OWNERSHIP IN SOCIALIST COUNTRIES, WITH A SPECIAL CONCERN TO HORTICULTURE

A. Burger

3. RECONSTRUCTION OF HORTICULTURE BETWEEN THE RIVERS DANUBE AND TISZA

F. Frigyesy

4. IMPROVEMENT OF PROFITS FOR ONIONS BY BETTER GRADING AND SORTING

E.H.J.M. de Kleijn | C.J.M. Vernooy

5. APPLE MONITORING : A WHOLE SYSTEM APPROACH TO GROWER EDUCATION AND RESEARCH : GERMANY & THE NETHERLANDS

Graham F. Thiele

6. BULB GROWING ON SANDY SOILS IN THE NETHERLANDS WITHOUT CHEMICAL SOIL DISINFECTANTS (1)

C.O.N. de Vroomen | N.S.P. de Groot

7. ENERGY REQUIREMENTS IN ITALIAN HORTICULTURE

P. BIONDI | D. MONARCA | V. PANARO

8. ECONOMIC PROBLEMS OF THE INNOVATION IN GREENHOUSE FLOWER PRODUCTION IN BULGARIA

R.G. Denchev | Chr.A. Bashev

9. GLASSHOUSE TOMATOES IN BRITAIN AND SWEDEN: OUTLOOK FOR 2,000 A.D.

L. Ekelund | J.A.H. Nicholson

10. ECONOMIC EVALUATION OF BUSINESS SYSTEMS WITH A LOWER DEGREE OF ENVIRONMENTAL POLLUTION

M.N.A Ruijs | E.A. van Os

11. ESTIMATION OF THE ECONOMIC EFFECTS OF LIMITATIONS ON NITROGEN FERTILIZING IN VEGETABLE PRODUCTION

R. Uhte

12. FARM-ECONOMIC ASPECTS OF LOW TEMPERATURE ENERGY FOR HEATING IN THE DUTCH GLASSHOUSE-INDUSTRY

N.J.A. van der Velden

13. REDUCTION OF ENVIRONMENTAL POLLUTION BY RECIRCULATION OF DRAINWATER IN SUBSTRATE CULTURES.

C.J.M. Vernooij

14. THE COMPARISON BETWEEN ITALIAN AND DUTCH FLORICULTURE TECHNICAL AND ECONOMICAL ASPECTS

V. Schneider

15. AN ANALYSIS OF CONSUMERS’ PURCHASING PATTERNS, PERCEPTIONS, AND EXPENDITURES ON FRESH TOMATOES IN NEW JERSEY

Robin G. Brumfield | A. O. Adelaja

16. CONJOINT ANALYSIS IN MARKET RESEARCH FOR HORTICULTURAL PRODUCTS

A.F. van Gaasbeek | V.C. Bouwman

17. BUYING BEHAVIOR AND ATTITUDES TO WINE FINDINGS OF A FIELD SURVEY AMONG YOUNGER CONSUMERS (18 – 35 years)

R. Hauck

18. SOME CONSUMER PERCEPTIONS OF FOODS

A.S. Hodgson

19. DETERMINANTS OF ORGANIC HORTICULTURAL PRODUCTS CONSUMPTION BASED ON A SAMPLE OF CALIFORNIA CONSUMERS

D. A. Jolly

20. FLORISTS’ PHYSICAL DISTRIBUTION CUSTOMER SERVICES IN THE MARKETING OF ROSES

K. Koelemeijer

21. THE BIG DISTRIBUTION AND FRESH FRUIT AND VEGETABLES COMMODITY SYSTEMS

J.C. MONTIGAUD | J. LACROIX | B. MOAL

22. TOWARDS AN AUTOMATED SYSTEM OF MANAGEMENT ADVICE IN GLASSHOUSE HORTICULTURE

J.T.W. Alleblas

23. DESIGN PROCEDURE FOR INTEGRATED GREENHOUSE PRODUCTION SYSTEMS, WITH SPECIAL EMPHASIS ON INTERNAL TRANSPORT SYSTEMS.

P.A. van Weel | G.A. Giacomelli | K.C. Ting

24. IMPLEMENTATION PROBLEMS OF COMPUTER-BASED PLANNING MODELS IN HORTICULTURAL FIRMS

S. Gollwitzer

25. A DECISION SUPPORT SYSTEM FOR PRODUCTION PLANNING IN HORTICULTURE.

B. Håkansson

26. THE ECONOMIC EFFECT OF AVERSION TO RISK DURING TACTICAL PLANNING IN POT PLANT PRODUCTION

K.J. Leutscher

27. IMAG DECISION-SUPPORT SYSTEM FOR TREE NURSERIES

P. van Lookeren Campagne | E. Annevelink

28. A STOCHASTIC MODEL TO EVALUATE THE EFFECT OF UNCERTAINTY IN POT PLANT PRODUCTION

S. Ludwig

29. STAFF MANAGEMENT IN THE YEAR 2,000 (POSTER)

J.A.H. Nicholson

30. DEFINING INTERNAL TRANSPORT SYSTEMS IN GREENHOUSES

G.A. Giacomelli | W. Fang | K.C. Ting | P. Weel

31. POSSIBLE SOLUTIONS FOR BAD LABOUR CONDITIONS IN LETTUCE AND RADISH NURSERIES.

M. van der Schilden

32. CALCULATION OF THE VARIOUS INFLUENCES ON THE WORKING-TIME REQUIREMENT FOR THE PRODUCTION OF GREENHOUSE-CUCUMBERS

G. Stoffert