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Articles

CONJOINT ANALYSIS IN MARKET RESEARCH FOR HORTICULTURAL PRODUCTS

Article number
295_15
Pages
121 – 126
Language
Abstract
Conjoint analysis is a technic to analyze the buying decision of consumers.
It gives an insight in the relative importance of product attributes and thereby helps to define product quality on consumers level.
The results can be used in formulating a marketingpolicy.

Publication
Horticultural Economics and Marketing, XXIII IHC
Authors
A.F. van Gaasbeek, V.C. Bouwman
Keywords
Full text
https://doi.org/10.17660/ActaHortic.1991.295.15
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