Articles
STRUCTURE AND CHARACTERISTICS OF THE GERMAN AND EUROPEAN FRUIT TRADE
Article number
531_1
Pages
19 – 20
Language
English
Abstract
The German Fruit Trade Association includes the following main marketing and trade philosophy for the functioning of wholesale markets:
- Diversified distribution and all means which make marketing areas independent
- Transparency and control of prices means a balance in the market
- Market orientated offers
- Big choice
- Benefit of a quick turnover
- Excellent quality
- Excellent freshness.
Fruit import and wholesale companies are working at three different levels:
Authors
A. Brügger
Keywords
export, fruit quality, import, wholesale
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