Articles
STAKEHOLDER PERCEPTION ANALYSIS FOR AGRI-SUPPLY CHAIN DEVELOPMENT
An important condition or even pre-requisite for commitment is mutual understanding and benefit.
The aim of this study was to understand the interests and matching behaviour of the various stakeholders in the supply chain for vegetables in Thailand, and to recommend appropriate strategies for chain development, taking the respective interests into account.
The stakeholders considered in the vegetables supply chain are the general management of the supermarket organisation, the management of the distribution centre, the buying department of the distribution centre, the vegetable suppliers, the vegetable growers and the input suppliers of the vegetable growers.
The various stakeholders perceive weaknesses and threats in the misuse of pesticides, the delusion of good quality vegetables, the irregular supply of vegetables, the obscurity of costs of production and handling, the strong price fluctuations for vegetables and the strong competition in the market for inputs.
These weaknesses and threats can be surmounted by certification, growers’ associations, and production system innovation along with costs monitoring