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Articles

EXTERNAL AND INTERNAL QUALITY INDEX IN FRESH PEACH MARKETING

Article number

604_21

Pages

219 – 224

Language

English

Abstract

Commercial peach growers in Georgia select marketing channels in response to the perceived importance of fresh peach quality attributes to buyers.
Marketing channels favoring external attributes are supplied fruit with the set of desirable characteristics, while channels emphasizing internal attributes receive peaches that are more ripe, less firm, and juicy.
Using survey data we estimated a multinomial model and confirmed the importance of external or internal attributes to the share of the crop sold through each channel.
Other factors influencing decisions in selecting a specific channel include the size of peach enterprise, the investment in the irrigation of orchards, and the choice of early or late maturing peaches.

Publication

International Conference on Quality in Chains. An Integrated View on Fruit and Vegetable Quality

Authors

W.J. Florkowski, T.A. Park, A. Bilgic

Keywords

multinomial model, survey data, marketing shares

Full text

https://doi.org/10.17660/ActaHortic.2003.604.21

Online Articles (105)

2. QUALITY ON THE EDGE: QUALITY FROM A MANUFACTURING PERSPECTIVE

E. Wijs | W.B.C. de Heij

3. PERCEPTIONS OF SUPPLY CHAIN MANAGEMENT FOR PERISHABLE HORTICULTURAL CROPS: AN INTRODUCTION

E.W. Hewett

4. THE FUTURE OF QUALITY

R.L. Shewfelt | J.D. Henderson

5. AN ANALYSIS OF THE IMPORTANCE OF RIPENESS TO CONSUMERS IN THE UNITED STATES WHEN MAKING A PURCHASE DECISION FOR PEACHES, PLUMS, AND NECTARINES

M.M. Wolf | A.J. Martin | T. Cagianut

6. FRUIT AND VEGETABLE QUALITY PERSPECTIVE FROM PRODUCERS AND CONSUMERS AT A LOCAL UNIVERSITY IN WESTERN PENNSYLVANIA

B. Borsari

7. SUPPLY CHAINS IN NEW AND EMERGING FRUIT INDUSTRIES: THE MANAGEMENT OF QUALITY AS A STRATEGIC TOOL

R. Collins

8. QUALITY IN THE MARKET – TECHNOLOGY PUSH VERSUS MARKET PULL

H. Luyten

9. FROM FARM TO CONSUMER – LINKING CROP PHYSIOLOGY AND PRODUCTION WITH BUYER – ORIENTED QUALITY. I. VEGETABLES

M.D. Kleinhenz | J.C. Scheerens | D.M. Francis | T.J.K. Radovich | D.G. French | A. Gazula | A. Wszelaki | A. Sanchez-Vela | A.A.C. McIntyre | J. Delwiche | P. Ling | K. Amisi | D.J. Doohan

10. THE CHALLENGE OF CONNECTING PRE-HARVEST AND POST-HARVEST SECTOR CONCEPTS OF QUALITY IN FOOD PRODUCTION

N. McRoberts | O. Lepreux

11. UNDERSTANDING CONSUMER ACCEPTANCE OF PEACH, NECTARINE AND PLUM CULTIVARS

C.H. Crisosto | G. Crisosto | E. Bowerman

12. QUALITY MODELLING

L.M.M. Tijskens

13. HYBRID MODELLING FOR FRUIT QUALITY PREDICTION IN SUPPLY CHAIN NETWORKS

R. Berruto | P. Gay | C. Peano

14. DYNAMICS OF CHANGES OF SOME CHERRY FRUIT PROPERTIES AND QUALITY ATTRIBUTES DURING THE GROWING SEASON

P. Konopacki | D. Konopacka | P. Wawrzyczak

15. PRE-HARVEST FACTORS AND FRESH-CUT VEGETABLES QUALITY

A. Chiesa | D. Frezza | A. Fraschina | G. Trinchero | S. Moccia | A. León

16. QUALITY PERCEPTION: MULTIPLE ATTRIBUTES-SINGLE ACCEPTANCE

B. Brückner

17. SELECTION OF ‘SPRINGBRIGHT’ NECTARINES BY TIME-RESOLVED REFLECTANCE SPECTROSCOPY (TRS) TO PREDICT FRUIT QUALITY IN THE MARKETING CHAIN

P. Eccher Zerbini | M. Grassi | M. Fibiani | A. Rizzolo | G. Biscotti | A. Pifferi | A. Torricelli | R. Cubeddu

18. PREDICTING FRESH PRODUCE QUALITY IN SUPPLY CHAINS

D. Aggarwal | A.J. Prussia | S.E. Prussia | A. Nunez | D.S. NeSmith | W.J. Florkowski | D.E. Lynd

19. MODELLING FOR DECISION SUPPORT IN THE VEGETABLE AND FRUIT SUPPLY CHAIN

J.L. Top | H. Rijgersberg

20. QUALITY IN HANDLING IN FRUIT AND VEGETABLE CHAINS – A CHALLENGE FOR RETAILERS

R. Collins

21. INTERACTIONS OF PRE- AND POSTHARVEST INFLUENCES ON FRUIT AND VEGETABLE QUALITY AS BASIC DECISION FOR CHAIN MANAGEMENT

M. Schreiner | S. Huyskens-Keil | A. Krumbein | H. Prono-Widayat | P. Peters | P. Lüdders;

22. EXTERNAL AND INTERNAL QUALITY INDEX IN FRESH PEACH MARKETING

W.J. Florkowski | T.A. Park | A. Bilgic

23. DYNAMICS OF CARBOHYDRATE METABOLISM OF WHITE CABBAGE DURING CULTIVATION AND LONG-TERM CA STORAGE

F. Lippert | M. Köhl

24. QUALITY IN CHAINS: CONSUMERS AND RISK

L. Frewer

25. QUALITY OF STRAWBERRIES AS AFFECTED BY TEMPERATURE ABUSE DURING GROUND, IN-FLIGHT AND RETAIL HANDLING OPERATIONS

M.C.N. Nunes | J.P. Emond | J.K. Brecht

26. FOOD HAZARDS AND CONSUMER AWARENESS: AIR POLLUTION EFFECTS IN INDIA

N. Poole | F. Marshall | D. te Lintelo | D.S. Bhupal | C. Sen

27. DEVELOPMENT AND VALIDATION OF THE MASS LOSS SEGREGATION SYSTEM FOR APPLES

K.M. Maguire | N.H. Banks | D.J. Tanner

28. QUALITY MANIPULATION AND MONITORING IN PROCESSES: PRODUCT-CLIMATE INTERACTION, QUALITY CONTROL

B.M. Nicolaï | E. Bobelyn | M. Hertog | D. Marquenie | P. Verboven | B. Verlinden

29. IMPROVEMENT OF TEXTURE BY MODIFYING PROCESSING CONDITIONS

L. Ahrné | G. Gonzalez-Martinez | I. Sjöholm | K. Nilsson

30. THE EFFECT OF HOT AIR TREATMENTS IN AIR OR IN LOW O₂ ATMOSPHERE ON THE QUALITY AND ANTIOXIDANTS OF TOMATO FRUIT

E.M. Yahia | G. Soto | J. Brecht | A. Gardea | M. Steta

31. LINKS BETWEEN PARTICIPANTS OF THE FRUIT SUPPLY CHAIN – CASE STUDY POLAND

E. Halicka

32. QUALITY IN SYSTEMS: PRODUCT – ENVIRONMENT INTERACTIONS – INTELLIGENT SYSTEMS

J. Oosterhaven

33. PREDICTION OF STORAGE OR SHELF LIFE FOR COOL STORED FRESH PRODUCE TRANSPORTED BY REEFERS

S.C. Morris | J.J. Jobling | D.J. Tanner | M.R. Forbes-Smith

34. AUTOMATIC PRODUCE QUALITY MONITORING IN REEFER CONTAINERS

L.J.S. Lukasse | M.G. Sanders | J.E. de Kramer

35. ACOUSTIC MEASUREMENT OF AVOCADO FIRMNESS DURING LOW TEMPERATURE STORAGE: EFFECT OF STORAGE TEMPERATURE

S. Estrada-Flores

36. EXTERNAL QUALITY ASPECTS IN RELATION TO INTERNAL PRODUCT PHYSIOLOGY

L.A.T.M. Hertog

37. CONSUMER PERCEPTIONS ABOUT FRUIT AND VEGETABLE QUALITY ATTRIBUTES: EVIDENCE FROM A GREEK SURVEY

P. Karagianni | E. Tsakiridou | H. Tsakiridou | K. Mattas

38. MEASUREMENT OF THE SENSORY QUALITY OF STRAWBERRIES

C. Carlen | A. Ançay

39. INTRODUCTION OF AN ACCREDITED QUALITY CONTROL SYSTEM IN A POSTHARVEST LABORATORY: THE FAIRY GARDEN BEYOND THE PAPER MOUNTAIN

E. Bobelyn | A. Schenk | B.E. Verlinden | B.M. Nicolaï

40. A CHAIN OF QUALITY: LINKING QUALITY ASPECTS IN THE CHAIN TO MEET CONSUMER DEMAND

S. Kanlayanarat | B. McGlasson

41. USING SUPPLY CHAIN INFORMATION: MAPPING PIPFRUIT AND KIWIFRUIT QUALITY

J.-P. Praat | F. Bollen | D. Gillgren | J. Taylor | A. Mowat | N. Amos

42. APPLIED GENOMICS – AN INNOVATIVE TOOL TO IMPROVE QUALITY IN CHAINS

M. van Wordragen | P. Balk | R. Hall | M. Nijenhuis | H. van den Broeck | O. Vorst | A. Poelman

43. ENVIRONMENTAL INFLUENCES ON THE SENSORY QUALITY OF ASPARAGUS OFFICINALIS L.

E. Hoberg | D. Ulrich | J. Gottwald | A. Rosen

44. FROM FARM TO CONSUMER – LINKING CROP PHYSIOLOGY AND PRODUCTION WITH BUYER-ORIENTED QUALITY. II. FRUITS.

J.C. Scheerens | M.D. Kleinhenz | D.C. Ferree | R.C. Funt | D.D. Miller | T.E. Steiner | A. Sanchez-Vela

45. ASSESSMENT OF FLAVOUR VOLATILES IN VEGETABLES – FROM COMPREHENSIVE TO RAPID METHODS

A. Krumbein | D. Ulrich

46. A DEBATE ON QUALITY AND CONSUMER SATISFACTION IN CITRUS FRUIT

N.D. Poole | K. Gray

47. INFLUENCE OF A SHORT-TERM STORAGE ON QUALITY DETERMINING PRODUCT CHARACTERISTICS OF WHITE PREPARED ASPARAGUS

CH. Scheer | I. Schonhof | B. Brückner | M. Schreiner | D. Knorr

48. PERCEPTION OF APPLE QUALITY IN RELATION TO TEXTURE ATTRIBUTES

D. Konopacka | W.J. Plocharski | J. Zwierz

49. SENSORY CHARACTERISTIC OF CUCUMBER FRUITS (CUCUMIS SATIVUS L.) WITH THAUMATIN GENE

J. Gajc-Wolska | M. Szwacka | S. Malepszy

50. THE EFFECT OF DWARF AND VIGOROUS ROOTSTOCKS ON FRUIT SIZE AND COLOUR OF ‘BURLAT’ AND ‘MERTON PREMIER’ SWEET CHERRIES

M. Sitarek | Z.S. Grzyb

51. THE USE OF THERMOGRAPHY FOR PRE-SOWING EVALUATION OF SEED GERMINATION CAPACITY

P. Baranowski | W. Mazurek | R.T. Walczak

52. THE EFFECTS OF CHANGING FOOD QUALITY REQUIREMENTS ON HUNGARIAN FRUIT PRODUCING FARMS

K. Takács-György | J. Vágány

53. ORGANIC FARMING AS A SYSTEM TO PROVIDE BETTER VEGETABLE QUALITY

E. Rembialkowska

54. ALTERNATIVES OF ORGANIC FARMING IN HUNGARY ACCORDING TO FARM STRUCTURE AND PROFITABILITY OF PRODUCTION

I. Takács | K. Takács-György | E.ZS. Járási

55. PRODUCING SUITABLE HYBRIDS OF SWEET PEPPER TO SALINITY, LOW TEMPERATURE AND SANDY SOIL CONDITIONS

E.-M.I. Metwally | A.I. El-Kassas | El-Arish | M.I. Ibrahim

56. NITROGEN FERTILISER RATE AND CONTROLLED ATMOSPHERES EFFECTS ON THE NITRATE LEVELS AND QUALITY OF FRESH PROCESSED CELERY STICKS

P. Gómez | F. Artés | R. Madrid

57. EFFECTS OF DIFFERENT SULPHATE LEVELS AT THE ROOT ZONE ON THE CONCENTRATION OF MINERAL COMPOUNDS IN THE LEAVES OF GREENHOUSE TOMATO GROWN ON NFT

I. Kowalska | W. Sady

58. SOILLESS CULTURE SYSTEMS PRODUCE READY-TO-EAT CORN SALAD (VALERIANELLA OLITORIA L.) OF HIGH QUALITY

E. Fontana | S. Nicola | J. Hoeberechts | D. Saglietti

59. NUTRITIONAL VALUE OF FRESH LEAFY VEGETABLES AS AFFECTED BY PRE-HARVEST FACTORS

W.A.P. Weerakkody

60. FACTORS DETERMINING POSTHARVEST QUALITY OF LEAFY VEGETABLES

A. Chiesa

61. BITTERNESS IN CARROTS AS QUALITY INDICATOR

M. Kleemann | W.J. Florkowski

62. APPRECIATION AND ANALYSIS OF LYCOPENE CONTENT OF TOMATO

L. Helyes | S. Brandt | K. Réti | E. Barna | A. Lugasi

63. AN INTEGRATED APPROACH TO INDICATE FRESHNESS OF HORTICULTURAL PRODUCE

M. Linke | W. Herppich | M. Geyer

64. THE DETERMINATION OF NITRATE IN SPINACH AND JAPANESE RADISHES BY RQFLEX, PORTABLE ION ELECTRODE (PIE), HIGH PERFORMANCE LIQUID CHROMATOGRAPHY (HPLC) AND HIGH PERFORMANCE CAPILLARY ELECTROPHORESIS (CE)

H. Ito | H. Horie | Y. Nagai | K. Ippoushi | K. Azuma

65. POTENTIAL OF VISIBLE-NEAR INFRARED (VIS-NIR) SPECTROSCOPY FOR NON-DESTRUCTIVE ESTIMATION OF NITRATE CONTENT OIN JAPANESE RADISHES

H. Ito | H. Horie | K. Ippoushi | K. Azuma

66. POSTHARVEST CHANGES IN CARBOHYDRATE CONTENT OF LAMB’S LETTUCE (VALERIANELLA LOCUSTA)

A. Enninghorst | F. Lippert

67. EVALUATION OF “AVRDC” INTERNATIONAL GARLIC COLLECTION UNDER EGYPTIAN CONDITIONS

E.-M.I. Metwally | M.E. El-Denary

68. QUALITY OF APPLES AFTER STORAGE – A REVIEW OF METHODS

J. Skrzyński | P. Konopacki

69. NON-DESTRUCTIVE TECHNIQUE TO ASSESS INTERNAL FRUIT QUALITY

G. Costa | M. Noferini | G. Fiori | A. Orlandi | O. Miserocchi

70. NON-DESTRUCTIVE TECHNIQUE FOR ON-LINE DETERMINATION OF FRUIT AND VEGETABLE QUALITY

C. Damyanov | A. Georgiev | L. Kostadinova

71. RAPID DETERMINATION OF INTERNAL PROPERTIES OF PLUMS WITH A COMMERCIAL MULTI-PARAMETER ELECTRODE SYSTEM

J.E. Haugen | F. Lundby | G.B. Bengtsson

72. EVOLUTION OF PRESSURE DISTRIBUTION DURING APPLE COMPRESSION TESTS MEASURED WITH TACTILE SENSORS

O. Kleynen | S. de la Cierva | M.-F. Destain

73. INTRODUCING NONDESTRUCTIVE FLESH COLOR AND FIRMNESS SENSORS TO THE TREE FRUIT INDUSTRY

C. Valero | C. Crisosto | D. Garner | E. Bowerman | D. Slaughter

74. LOGNORMAL DISTRIBUTION OF APPLES IN RELATION TO MATURITY RESTRICTION AT HARVEST

G. Yom Din | Z. Zugman | Y. Saks | M. Kim

75. SENSORY AND PHYSICAL CHANGES DURING STORAGE OF ZUCCHINI SQUASH (CUCURBITA PEP VAR. GIROMONTINA ALEF.)

M. Gajewski

76. TIME EVOLUTION OF TOMATO QUALITY PARAMETERS VERSUS STORAGE CONDITIONS

M.D. López | M. Contreras | A.R. Fernández-Alba

77. POSTHARVEST HANDLING OF VEGETABLES IN THE ROYAL PROJECT FOUNDATION

D. Boonyakiat

78. RESPONSE OF THREE CITRUS SPECIES TO DIFFERENT HYGROMETRIC CONDITIONS

S. D'Aquino | A. Palma | M. Agabbio

79. STORABILITY OF SHALLOT CULTIVARS (ALLIUM CEPA L. VAR. ASCALONICUM BAKER) AT DEBRE ZEIT, ETHIOPIA

D. Getahun | A. Zelleke | E. Derso | E. Kiflu

80. DYNAMIC EFFECTS OF TEMPERATURE AND WATER STATUS ON THE TEXTURE OF RADISH AND CARROTS DURING POSTHARVEST

W.B. Herppich | B. Herold | M. Linke | M. Geyer | G. Gómez

81. LASER – INDUCED FLUORESCENE SPECTROSCOPY (LIFS) – A NON-DESTRUCTIVE METHOD TO DETECT TISSUE BROWNING

J.S. Wulf | W.B. Herppich | M. Geyer | M. Zude

82. QUALITY OF STRAWBERRIES AFTER STIMULATED AIR FREIGHT CONDITIONS

E. Laurin | M. Cecilia | N. Nunes | J.P. Emond | J.K. Brecht

83. PASSIVE AND SEMI-ACTIVE MODIFIED ATMOSPHERE PACKAGING OF PRICKLY PEAR CACTUS STEMS (OPUNTIS SPP.)

J.C. Guevara | E.M. Yahia

84. MODELING OF O₂, CO₂ AND H₂O VAPORIN MODIFIED ATMOSPHERE PACKAGED PRICKLY PEAR CACTUS STEMS (OPUNTIA SPP.)

J.C. Guevara | E.M. Yahia | L. Cedeño;

85. INCORPORATING CHANGES IN CHERRY QUALITY INTO A MODEL OF STORAGE AND SELLING SCHEDULES

G. Yom Din | Z. Zugman

86. CULTURAL TECHNIQUE INFLUENCES ON POST-HARVEST QUALITY OF ROCKET (ERUCA SATIVA MILL.)

S. Nicola | J. Hoeberechts | E. Fontana | D. Saglietti

87. POSTHARVEST HOT AIR TREATMENTS EFFECT ON INSECT MORTALITY AND QUALITY OF SAPOTE MAMEY FRUIT (POUTERIA SAPOTA)

E.M. Yahia | R. Ariza

88. FORCED HOT AIR TREATMENT AT LOW RELATIVE HUMIDITY IS EFFECTIVE IN REDUCING CHILLING INJURY AND DECAY DEVELOPMENT IN PAPAYA FRUIT

E. Perez-Carrillo | E.M. Yahia | R. Ariza | M. Vega | G. Cornejo

89. TEMPERATURE AND RELATIVE HUMIDITY CONTROL IN MASS AND DECAY PREVENTION IN POSTHARVEST HANDLING OF PEACHES

G. Lysiak | W.J. Florkowski | S.E. Prussia

90. POSTHARVEST HOT AIR TREATMENTS EFFECT ON AVOCADO FRUIT QUALITY, CHILLING INJURY AND TRIGLYCERIDES AND TOCOPHEROLS CONTENT

J.D.J. Ornelas-Paz | E.M. Yahia

91. THE EFFECT OF CALCIUM CHLORIDE AND THERMAL POSTHARVEST TREATMENTS ON STORAGE ABILITY AND QUALITY OF FIG FRUIT

M.D.C. Antunes | R. Oliveira | M.G. Miguel | M.A. Martins | C. Pica | M.A. Neves

92. THE EFFECT OF CALCIUM CHLORIDE POSTHARVEST APPLICATION ON FRUIT STORAGE ABILITY AND QUALITY OF ‘BELIANA’ AND ‘LINDO’ APRICOT (PRUNUS ARMENIACA L.) CULTIVARS

M.D.C. Antunes | M.P. Correia | M.G. Miguel | M.A. Martins | M.A. Neves

93. BIOCONTROL CAPABILITY OF CANDIDA SPP. AGAINST BOTRYTIS ROT OF STRAWBERRIES WITH RESPECT TO FRUIT QUALITY

S. El-Neshawy | Y.M.H. Shetaia

94. POSSIBILITIES AND CONSTRAINTS OF POSTHARVEST TREATMENTS FOR QUALITY ASSURANCE OF FRUITS AND VEGETABLES IN CHAIN MANAGEMENT

S. Huyskens-Keil | M. Schreiner | A. Krumbein

95. OPPORTUNITIES TO MEASURE CONSUMER PREFERENCE AND RETAIL SHELF PERFORMANCE USING INDIVIDUAL PRODUCT ID

N. Kusabs | F. Bollen | D. Saunders

96. INFORMATION MANAGEMENT FOR APPLE QUALITY IN THE SUPPLY CHAIN

F. Bollen | J.-P. Praat | G. Garden

97. CRITICAL FACTORS FOR REDUCED SENSORY QUALITY OF FRESH CARROTS IN THE DISTRIBUTION CHAIN

R. Seljåsen | H. Hoftun | G. Bengtsson

98. POSSIBILITIES FOR “ON-LINE” OBJECTIVE DETERMINATION OF THE QUALITY CHARACTERISTICS OF FRUIT AND VEGETABLE IN CHAINS

A.S. Georgiev | L.F. Kostadinova | CH.I. Damyanov | V.G. Nachev

99. EVOLUTION OF NECTARINES QUALITY PARAMETERS UNDER STIMULATED DISTRIBUTION CONDITIONS

R. Berruto | C. Peano | G. Giacalone | V. Chiabrando

100. IS THE QUALITY OF FRUITS IN THE MARKET RESPONDING TO THE MINIMUM REQUIREMENTS OF THE QS OF EU?

R. Massantini | F. Mencarelli

101. PHYSIOLOGICAL RESPONSE OF MINIMALLY PROCESSED CITRUS FRUIT TO MODIFIED ATMOSPHERE

A. Palma | S. D'Aquino | M. Agabbio

102. MICROBIAL AND SENSORY QUALITY CHANGES IN FRESH PROCESSED MELON UNDER HIGH CARBON DIOXIDE CONTROLLED ATMOSPHERE

E. Aguayo | V.H. Escalona | F. Artés

103. QUALITY CHARACTERISTICS OF DIFFERENT CULTIVARS OF MANDARINS FOR MINIMAL PROCESSING

S. D'Aquino | A. Palma | M. Angioni | M. Agabbio

104. COMPETITIVE STRATEGIES OF FRUIT AND VEGETABLE PROCESSING INDUSTRY IN TURKEY

B. Cetin | S. Turhan | R. Irkin

105. DEVELOPING CRITICAL PITTER THRESHOLDS FOR CANNING PEACHES USING A NONDESTRUCTIVE FIRMNESS SENSOR

C. Valero | C.H. Crisosto | D. Metheney | E. Bowerman