Home > XIII International Symposium on Horticultural Economics > A COLLABORATIVE APPROACH TO MARKETING: YOUR TAX DOLLARS AT WORK

Articles

A COLLABORATIVE APPROACH TO MARKETING: YOUR TAX DOLLARS AT WORK

Article number

429_14

Pages

119 – 126

Language

Abstract

Publication

XIII International Symposium on Horticultural Economics

Authors

Jane M. Storrs

Keywords

Conflict, Cooperative, Cut flowers, Economic, Floriculture, Government, Marketing

Full text

https://doi.org/10.17660/ActaHortic.1996.429.14

Online Articles (78)

1. HORTICULTURAL ECONOMICS: PAST, PRESENT, FUTURE

Robin G. Brumfield

2. THE HORTICULTURE SECTOR OF THE FORMER SOVIET UNION

Sharon S. Sheffield

3. MANAGEMENT STRATEGIES FOR GREENHOUSE GROWERS IN A COMPETITIVE ENVIRONMENT

G. Trip | Jan A. Renkema | Ruud B.M. Huirne

4. MODELLING OF ECONOMIC ENERGY SAVINGS IN DUTCH GREENHOUSE INDUSTRY

N.J.A. van der Velden

5. ENERGY CONSUMPTION IN BELGIAN GREENHOUSE HORTICULTURE

N. Taragola

6. A DETAILED DESCRIPTION OF THE INTERNAL TRANSPORT SYSTEMS IN POT-PLANT NURSERIES WITH ROLLING CONTAINERS

E. Annevelink | H.L.J. van der Voort

7. FACTORS INFLUENCING THE ADOPTION OF BIOLOGICAL CONTROL TECHNOLOGIES IN FLORICULTURE UNDER GLASS

M. Dekeyzer

8. ECONOMICS OF GREENHOUSE TOMATO PRODUCTION IN THE RURAL NORTH CENTRAL U.S.

A. Larson | A. Ching | S. Walk

9. A UNIFORM INCOME STATEMENT FOR HORTICULTURAL BUSINESSES

P.J. van Blokland | A.W. Hodges | J.J Haydu

10. FARM MANAGEMENT OF FUNGICIDE USE IN TULIPS IN THE NETHERLANDS

J.S. Buurma | W.H.M. Baltussen

11. JOB SATISFACTION DURING APPRENTICESHIP

V. Bitsch

12. POTENTIAL VOLUME OF VINE GROWING IN SLOVENIA ACCORDING TO NATURAL, TECHNOLOGICAL AND ECONOMIC CRITERIA

N. Zibrik

13. COST AND BENEFIT OF CUSTOMER SERVICE IN HORTICULTURAL RETAIL STORES

W. Rothenburger | K. Reibstirn | U.R. Orth

14. A COLLABORATIVE APPROACH TO MARKETING: YOUR TAX DOLLARS AT WORK

Jane M. Storrs

15. THE EFFECTS OF INCREASED TRADE ON THE U.S. FRUIT SECTOR

E. E. Figueroa

16. IMPORTANCE OF PRODUCE FRESHNESS TO EUROPEAN CONSUMERS: EVIDENCE FROM BERLIN, GERMANY

W. J. Florkowski | B. Brückner | I. Schonhof

17. THE MARKETING STRATEGY FOR CROATIAN WINES

A. Kolega | L. Stojakovic

18. OPPORTUNITIES OF AND THREATS TO MARKET ORIENTED FRUIT PRODUCTION IN TRANSITION: A CASE STUDY ON SLOVENIAN APPLE

K. Vadnal | F. Štampar

19. CONSUMER WILLINGNESS TO PAY FOR FOOD SAFETY: RESULTS FROM A SURVEY ON PEACHES

G. Bagnara

20. STRATEGIC QUALITY PLANNING IN THE HORTICULTURAL SECTOR

J. Ogier | M. Dillon

21. THE QUALITY OF TASK TIMES:A METHODS RESEARCH

M. Schilden

22. APPLICATION OF CONJOINT ANALYSIS TO ELICIT GROWERS PREFERENCES FOR HORTICULTURAL LOCATION IN THE NETHERLANDS

J.K.K. Hopman | J.H. van Niejenhuis | J.A. Renkema

23. BEYOND THE PAST: THREE SCENARIOS FOR THE FUTURE OF DUTCH AGRIBUSINESS 1990–2015

N.S.P. de Groot | C. van der Hamsvoort | H. Rutten

24. AN ALLIANCE STRATEGY IN THE FRUIT AND VEGETABLE SECTOR: THE EXAMPLE OF AGRO-MARCHÉ STRATEGIES

J.C. Montigaud

25. PRODUCTION AND MARKETING OF SWEET CORN IN NEW JERSEY: PAST AND THE PRESENT

R. Govindasamy | R. J. Samulis | Robin G. Brumfield

26. PRICE VARIABILITY AND CASH RECEIPTS IN PEPPERS

Edmund M. Tavernier | Robin G. Brumfield | Daymon W. Thatch

27. A COST ANALYSIS OF STAKED AND UNSTAKED TOMATOES IN NEW JERSEY

A. Rimal | Philip E. Neary | Robin G. Brumfield

28. AN ASSESSMENT OF POTENTIAL ECONOMIC IMPACTS OF MEXICAN AVOCADO IMPORTS ON THE CALIFORNIA INDUSTRY

H. Carman | R. Cook

29. TECHNICAL-ECONOMIC ANALYSIS OF 3 DIFFERENT HARVESTING CHAINS FOR ALMOND-TREES

A. Caccetta | F. Giametta

30. DEVELOPING AN ENVIRONMENTAL-ECONOMIC MODEL OF THE EUROPEAN APPLE INDUSTRY: ASSESSING THE IMPACTS OF CHANGE.

F.S. Quin | A. Albin | M.J. McGregor

31. A PROPOSAL TO SET UP AN INTERNATIONAL SCIENTIFIC NETWORK FOR INFORMATION ON HORTICULTURAL ECONOMICS

E.-W. Schenk

32. COMPUTER USE IN SMALL-SCALE AND MEDIUM-SIZED HORTICULTURAL HOLDINGS: THEORY AND REALITY – EXPERIENCE FROM THE IMPLEMENTATION OF A PROJECT

E.-W. Schenk

33. A PROPOSAL FOR A NEW INFORMATION SYSTEM DESIGN TO SUPPORT PUBLIC ECONOMIC DECISIONS IN AGRICULTURE

C.R. Garcia Alonso | J. Martín Lozano

34. THE INTERNET AS A MARKETING TOOL IN ORNAMENTAL HORTICULTURE: AN EXPLORATORY INVESTIGATION

W. Reinartz

35. MARKET POTENTIAL FOR HAWAIIAN CUT FLOWERS IN UPSCALE HOTELS IN THE WESTERN REGION OF NORTH AMERICA

Sabry A. Shehata

36. EMPIRICAL ANALYSIS OF THE CUT FLOWER CONSUMER SECTOR IN MADRID

M. Segador

37. THE GERMAN MARKET FOR FLORICULTURAL PRODUCTS: AN INDUSTRIAL ECONOMICS’ APPROACH

E. Schmidt

38. SHARE ANALYSIS OF DRIVERS OF GROWTH IN THE ORNAMENTAL INDUSTRY: A CASE STUDY OF NEW JERSEY

A. O. Adelaja | Robin G. Brumfield | Brian J. Schilling

39. ADAPTATION TO COMPETITION AND STRUCTURAL CHANGE IN FLORIDA’S ORNAMENTAL PLANT NURSERY INDUSTRY, 1989 TO 1994

Alan W. Hodges | John J. Haydu | P.J. van Blokland

40. THE DEMAND FOR ORNAMENTAL PRODUCTS IN NORTH CAROLINA

Banaga D. Abdelmagid | C. D. Safley | M. K. Wohlgenant

41. THE ECONOMIC IMPACT OF IPM ADOPTION FOR ORANGE PRODUCERS IN CALIFORNIA AND FLORIDA

J. Fernandez-Cornejo | S. Jans

42. REDUCED PESTICIDE AVAILABILITY IN APPLE, BLUEBERRY AND TART CHERRY: SHORT-TERM IMPACTS ON GROWERS IN MICHIGAN, U.S.A.

S. Swinton | E. Scorsone

43. MULTIPLE CRITERIA ANALYSIS FOR DECISIONS AFFECTING THE ENVIRONMENT: AN APPROACH APPLIED TO THE NATURAL RESOURCE WATER

Ulrich R. Orth

44. MODELING SUPPLY RESPONSE TO PESTICIDE LOSS IN PERENNIAL FRUITS

Susan G. Rozanski | Scott M. Swinton

45. A DECISION-SUPPORT SYSTEM FOR FRUIT CROPS FOR ECONOMIC AND ECOLOGIC CALCULATIONS

M.J. Groot

46. DEMAND AND SUPPLY FACTORS ON THE MARKET FOR ORGANIC VEGETABLES: THE CASE OF SWEDEN

L. Ekelund Axelson

47. THE ECONOMICS OF CONVERTING CONVENTIONALLY MANAGED VINEYARDS TO ORGANIC MANAGEMENT PRACTICES

G.B. White

48. HORTICULTURE AND ENVIRONMENT IN THE HUNGARIAN PLAIN

A. Burger

49. THE FAMILY-FIRM LIFE CYCLE AS A TOOL IN ASSESSING REGIONAL DEVELOPMENT OF HORTICULTURE

J.H. van Niejenhuis | C.D.G. Verstappen | K.J. Leutscher

50. ANALYSIS OF EXTENSION CONTACT AND FARMERS’ KNOWLEDGE IN THE COFFEE SECTOR OF ETHIOPIA

G. Abate

51. THE COST OF MAINTAINING GENETIC RESOURCES FOR CASSAVA MANIHOT ESCULENTA CRANTZ

J.E. Epperson | D.H. Pachico | C.L. Guevara

52. UNDERSTANDING THE FACTORS INFLUENCING CONSUMER CHOICE OF CUT FLOWERS: A MEANS-END APPROACH

Peter P. Oppenheim

53. PRODUCT DIFFERENTIATION STRATEGIES BASED ON TRENDS IN THE MARKET

M.D. Hack | K.L. Zimmermann

54. CONSUMERS’ ATTITUDES AND BEHAVIOR WHEN BUYING FRUIT AND VEGETABLES FROM VARIOUS PRODUCTION METHODS

Dieter M. Hörmann | M. Lips

55. FARMER-TO-CONSUMER DIRECT MARKETING: ADVERTISING ASPECTS OF NEW JERSEY OPERATIONS

R. Govindasamy | R. M. Nayga | .

56. ALMOST IDEAL DEMAND SYSTEM: CITRUS FRUIT DEMAND ELASTICITIES IN GERMANY

M. Torres

57. CONSUMER PREFERENCES FOR BROCCOLI QUALITY ATTRIBUTES AND PACKAGING

W. J. Florkowski | B. Brückner | I. Schonhof

58. EFFECTS OF HORMONE-CHARGED HYDROPHILIC POLYMER ON ROOT REGENERATION IN RED OAK AND BLACK GUM TRANSPLANTS

Fahed A. Al-Mana | David J. Beattie

59. ECONOMIC ANALYSIS OF POTATO CULTIVARS UNDER TWO SUSTAINABILITY FACTORS

S.N.S. Chaurasia | K.P. Singh

60. QUALITIES OF HEAT TREATED TOMATOES AFTER STORAGE

A. Hakim | E. Kaukovirta | E. Pehu | I. Voipio

61. EFFECTS OF ENVIRONMENTAL AND CULTURAL FACTORS ON THE INCIDENCE OF PHYSIOLOGICAL DISORDERS IN POTATO TUBERS

R. Lambert | R. Michaud | R. Romain | S. Yelle

62. MASS PROPAGATION OF SYZYGIUM CUMINII FROM SELECTED ELITE TREES

P.K. Roy | M. Rahman | S.K. Roy

63. IN VITRO PROPAGATION AND ESTABLISHMENT OF A NEW CULTIVAR OF JACKFRUIT (ARTOCARPUS HETEROPHYLLUS) BEARING FRUITS TWICE YEARLY

S.K. Roy | P.K. Roy

64. EFFECT OF POSTHARVEST TREATMENTS ON PHYSIOLOGY AND QUALITY OF LITCHI AND THEIR ECONOMICS

S.F. Wang | Z.M. Cheng | Y. Li | Y.Y. Wang | L.Y. Zhen

65. LANDSCAPE PLANTS PRODUCERS RATE EXPANSION PROBLEMS

F. E. Stegelin

66. MARKET PLANNING FOR SPECIALTY CROPS: AN APPLIED ECONOMIC APPROACH

Carl L. German | U.C. Toensmeyer

67. QUALITY MANAGEMENT SYSTEMS FOR HORTICULTURAL FIRMS-CHANCES AND LIMITS

I. Uetrecht

68. TRANSITION OF HUNGARIAN HORTICULTURE

E. Henze

69. UTILITY OF THE ENVIRONMENTAL LIFE CYCLE ASSESSMENT METHOD IN HORTICULTURE

ing. J.K. Nienhuis | i. P.J.A. de Vreede

70. SOME ASPECTS OF DEVELOPMENT IN PASSIONFRUIT (PASSIFLORA EDULIS F. FLAVICARPA)

A. Guadarrama

71. HORTICULTURE-A CENTURY OF CHANGE AND PROGRESS IN GUERNSEY

J. Ogier

72. DESCRIPTION OF THE ENVIRONMENT PROJECTS, ‘ENVIRONMENT-CONSCIOUS CULTIVATION’ (ECC) AND ‘ENVIRONMENT PROJECT FLORICULTURE’ (EPF) IN DUTCH HORTICULTURE

J.C.J. Ammerlaan | A.A. van der Maas | J.K. Nienhuis | P.J.A. de Vreede

73. INTEGRATED QUALITY MANAGEMENT IN GREENHOUSE HORTICULTURE

A.A. van der Maas | M.S.Y. van der Houwen | R.L.M. van Uffelen | J.C.J. Ammerlaan

74. HIGHTECH AGROPRODUCTION

i. J.C.J. Ammerlaan | ing. J.K. Nienhuis | i. M.N.A. Ruijs

75. USING COMPUTERS AND TELECOMMUNICATION TECHNOLOGY TO PROVIDE CURRENT MARKET INFORMATION FOR FRUIT AND VEGETABLES GROWERS

Daymon W. Thatch

76. STRATEGIC PLANNING WITH HORTICULTURAL CROP INDUSTRIES

D. Ricks | D. Boughton | C. Lyford | T. Woods

77. MULTI-AGENCY COLLABORATION IN THE DELIVERY OF FARM BUSINESS TRAINING PROGRAMS: THE CASE OF NEW JERSEY

F. E. Adelaja | Robin G. Brumfield

78. A RESEARCH ON COLD STORAGE OF ALSTROEMERIA CV. “OSTARA”CUT FLOWERS

A. Mengüc | M. Zencirkiran