Articles
ANALYSIS OF SUPPLY CHAIN MANAGEMENT: CASE STUDIES OF THE MARKET FOR NURSERY PRODUCTS IN GERMANY
Article number
831_13
Pages
123 – 130
Language
English
Abstract
Substantial changes in the market for nursery products in Germany have transformed the way that supply chain partners perform transactions and interact with each other.
This paper focuses on the interaction between producers and retailers of nursery products.
Three case studies investigating three distinct retailer types, an owner managed garden centre, a chain store garden centre and a Do-It-Yourself store company, are analysed utilising transaction cost theory.
Thereby, the structure and communication of the supply chain interfaces are analysed for all three retail types and determining factors for the kind of transaction relationship are deduced.
Finally, recommendations are drawn regarding how to improve the transaction relationship between producers and retailers of nursery products.
The degree of trust, information sharing and the usage of information sharing systems are found to be key points for future improvement.
This paper focuses on the interaction between producers and retailers of nursery products.
Three case studies investigating three distinct retailer types, an owner managed garden centre, a chain store garden centre and a Do-It-Yourself store company, are analysed utilising transaction cost theory.
Thereby, the structure and communication of the supply chain interfaces are analysed for all three retail types and determining factors for the kind of transaction relationship are deduced.
Finally, recommendations are drawn regarding how to improve the transaction relationship between producers and retailers of nursery products.
The degree of trust, information sharing and the usage of information sharing systems are found to be key points for future improvement.
Authors
E. Kaim, S. Mueller
Keywords
nursery products, supply chain management, transaction cost theory
Online Articles (42)