Articles
A SWOT ANALYSIS OF ORGANIC GRAPEFRUIT PRODUCTION IN IRAN
Article number
831_38
Pages
319 – 326
Language
English
Abstract
The aim of this study is to examine the current Iranian organic grapefruit industry.
A SWOT analysis was conducted with respect to the production, processing, and marketing of the industry.
Data were gathered using two methods, firstly documentary studies and secondly a survey.
The results are presented in a SWOT framework, and are divided into four categories; First, strengths such as increasing demand, and low costs of production.
Second, weaknesses such as a lack of research and development of high-yielding varieties, a lack of cooled and controlled atmosphere storage facilities in the region, and the absence of a national logo and standards for organic products.
Third, opportunities such as the geo-strategic position of Iran which is the fastest growing market for organic consumption in the world.
Finally, threats such as competition, transportation costs, drought and climatic changes.
A SWOT analysis was conducted with respect to the production, processing, and marketing of the industry.
Data were gathered using two methods, firstly documentary studies and secondly a survey.
The results are presented in a SWOT framework, and are divided into four categories; First, strengths such as increasing demand, and low costs of production.
Second, weaknesses such as a lack of research and development of high-yielding varieties, a lack of cooled and controlled atmosphere storage facilities in the region, and the absence of a national logo and standards for organic products.
Third, opportunities such as the geo-strategic position of Iran which is the fastest growing market for organic consumption in the world.
Finally, threats such as competition, transportation costs, drought and climatic changes.
Authors
M. Javanmard
Keywords
grapefruit (Citrus paradisi Macf.), organic, SWOT analysis, Iran
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