Articles
KOREAN CONSUMERS’ VIEW OF GENETIC MODIFICATION OF FRUITS AND VEGETABLES
Article number
831_23
Pages
201 – 208
Language
English
Abstract
A survey among 1,100 women primary responsible for meal preparation residing in major urban areas of the Republic of Korea provided insights about the attitudes towards fruit and vegetable genetic modification of five attributes: color, spoilage reduction, vitamin content, beneficial ingredients other than vitamins, and taste.
Results suggest that whereas the conventional socio-demographic variables have inconsistent effect on the likelihood of genetic modification support, location and opinions and preferences of consumers have a strong statically significant influence.
Given the deficiency of consumption of some vitamins and trace elements by some segments of the Korean society, while having generally high vegetable consumption, decision makers, breeders and growers obtain insights about their efforts needed to reduce the deficiencies through breeding, domestic production and forms of marketing.
Results suggest that whereas the conventional socio-demographic variables have inconsistent effect on the likelihood of genetic modification support, location and opinions and preferences of consumers have a strong statically significant influence.
Given the deficiency of consumption of some vitamins and trace elements by some segments of the Korean society, while having generally high vegetable consumption, decision makers, breeders and growers obtain insights about their efforts needed to reduce the deficiencies through breeding, domestic production and forms of marketing.
Authors
W.J. Florkowski, Dong-Kyun Suh
Keywords
survey, Republic of Korea, urban consumer, external attributes, functional attributes
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