Articles
CHANGES IN DEMAND FOR FLORICULTURE PRODUCTS IN JAPAN SINCE THE 1990S
Article number
831_26
Pages
229 – 236
Language
English
Abstract
Despite the expansion of the final consumption market for floriculture products (e.g., cut flowers, potted plants, bedding plants) in Japan during the early 1990s, demand for these products has declined since the late 1990s.
The retail sales shares of florists, which are the major conventional retail channel for flowers, have been decreasing, while the shares of mass retail channels, such as supermarkets and home improvement centers, have shown an increase.
Therefore, in terms of demands for flowers by usage, household consumption demands have increased.
However, in the 2000s, there is a significant retrenchment in the demand for cut flowers, particularly among households whose heads belonged to the 40 to 49 age group.
Decreasing trends have also been observed in the percentage of households purchasing cut flowers, as well as potted plants and bedding plants.
This situation could continue and can be exacerbated by other factors, unless the entire floral industry takes action to increase consumer demand.
The retail sales shares of florists, which are the major conventional retail channel for flowers, have been decreasing, while the shares of mass retail channels, such as supermarkets and home improvement centers, have shown an increase.
Therefore, in terms of demands for flowers by usage, household consumption demands have increased.
However, in the 2000s, there is a significant retrenchment in the demand for cut flowers, particularly among households whose heads belonged to the 40 to 49 age group.
Decreasing trends have also been observed in the percentage of households purchasing cut flowers, as well as potted plants and bedding plants.
This situation could continue and can be exacerbated by other factors, unless the entire floral industry takes action to increase consumer demand.
Authors
K. Kohno
Keywords
consumption market, retail channels, usage of flowers, household expenditure, cut flowers, gardening plants/products
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