Articles
IS CONSUMER PREFERENCE FOR APPLE DRIVEN ONLY BY FRUIT QUALITY?
Article number
831_40
Pages
331 – 338
Language
English
Abstract
Consumers consider good quality fruits to be those that look good, are firm and offer good flavour and nutritive value.
Nowadays, consumers are, however, increasingly interested in food qualities which cannot be discovered by looking, tasting or smelling the products but their roles are not yet really cleared up.
Therefore, the objective of this study was to explore the importance of selected kinds of attributes (taste, size, colour, cultivar, origin and price) influencing the choice of apples of Hungarian consumers.
In accordance with several authors, fruit qualities (taste, size and colour) seemed to be the major attributes influencing the choice of apple independently of peoples age and gender.
However, the size of fruit had lower importance with increased age.
Generally, females gave higher importance ratings for most attributes than males.
The price was getting more important for consumers choice with age which can be connected with their socio-economic situation.
The origin of fruit and the cultivar did not have important influence on consumers choice.
The questionnaire completed as a part of this consumer study collected data about the consumers, their attitudes and their eating and buying habits, thereby providing useful background information for an apple marketing strategy.
Nowadays, consumers are, however, increasingly interested in food qualities which cannot be discovered by looking, tasting or smelling the products but their roles are not yet really cleared up.
Therefore, the objective of this study was to explore the importance of selected kinds of attributes (taste, size, colour, cultivar, origin and price) influencing the choice of apples of Hungarian consumers.
In accordance with several authors, fruit qualities (taste, size and colour) seemed to be the major attributes influencing the choice of apple independently of peoples age and gender.
However, the size of fruit had lower importance with increased age.
Generally, females gave higher importance ratings for most attributes than males.
The price was getting more important for consumers choice with age which can be connected with their socio-economic situation.
The origin of fruit and the cultivar did not have important influence on consumers choice.
The questionnaire completed as a part of this consumer study collected data about the consumers, their attitudes and their eating and buying habits, thereby providing useful background information for an apple marketing strategy.
Authors
J. Racskó, D.D. Miller, E.E. Duarte, Z. Szabó, M. Soltész, J. Nyéki, J. Szukics
Keywords
consumer preference, gender, age, apple, fruit quality, food habit, price
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