Articles
HOUSEHOLD SATISFACTION AND THE POSSIBILITIES FOR IMPROVEMENT FOR FRESH FRUIT AND VEGETABLE RETAIL CHAINS IN TURKEY
Article number
895_2
Pages
23 – 27
Language
English
Abstract
The aim of this study was to investigate the level of consumer satisfaction with fresh fruit and vegetable retail stores in Turkey.
The consumers preferences for open markets, convenience stores, greengrocers and supermarkets/hypermarkets were explored.
Data was obtained through the questionnaire administered in face-to-face interviews in Antalya, Turkey.
A sample size of 300 was deemed appropriate at the 95% confidence level.
Research results indicate that the satisfaction indexes for con¬sumers were 81% for both supermarkets and hypermarkets, 83% for open markets, 72% for greengrocers and 64% for convenience stores.
The most important criteria were product quality and proximity to the preferred retail store.
The consumers preferences for open markets, convenience stores, greengrocers and supermarkets/hypermarkets were explored.
Data was obtained through the questionnaire administered in face-to-face interviews in Antalya, Turkey.
A sample size of 300 was deemed appropriate at the 95% confidence level.
Research results indicate that the satisfaction indexes for con¬sumers were 81% for both supermarkets and hypermarkets, 83% for open markets, 72% for greengrocers and 64% for convenience stores.
The most important criteria were product quality and proximity to the preferred retail store.
Publication
Authors
M.G. Akpinar, B. Ozkan, C. Sayin, R.F. Ceylan
Keywords
fresh fruit and vegetables, supply chain, retail store, consumer satisfaction
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