Articles
STAKEHOLDERS’ PERCEIVED ATTRIBUTES OF FRESH VEGETABLES: AN IMPORTANT INPUT IN BREEDING PROGRAM
Article number
895_6
Pages
51 – 57
Language
English
Abstract
Present day agriculture considers every step from production to consumption.
Vegetable cultivation is no exception.
With a view to promoting productivity with quality, it is necessary to develop improved and sustainable varieties by harmonizing the demand of different stakeholders within fresh vegetable value chains.
There is an increasing acceptance that consumers preferences, traders requirements and farmers acceptability must be the driving force behind developing appropriate varieties and technologies, but their perceptions are rarely explored and considered.
This study was conducted to identify the relevant attributes of some vegetables as perceived by consumers, traders, farmers and plant breeders as a relevant input for redefining plant breeding programs.
The similarities and differences in preference between consumers, traders, farmers and scientists were compared.
Significant differences were observed between consumers and traders in the case of cabbage.
Significant differences were also observed between farmers and scientists for cabbage, potato and tomato.
The study highlights the inadequacy of the present system in setting the breeding agenda without taking into account other stakeholders prefer¬ences.
Vegetable cultivation is no exception.
With a view to promoting productivity with quality, it is necessary to develop improved and sustainable varieties by harmonizing the demand of different stakeholders within fresh vegetable value chains.
There is an increasing acceptance that consumers preferences, traders requirements and farmers acceptability must be the driving force behind developing appropriate varieties and technologies, but their perceptions are rarely explored and considered.
This study was conducted to identify the relevant attributes of some vegetables as perceived by consumers, traders, farmers and plant breeders as a relevant input for redefining plant breeding programs.
The similarities and differences in preference between consumers, traders, farmers and scientists were compared.
Significant differences were observed between consumers and traders in the case of cabbage.
Significant differences were also observed between farmers and scientists for cabbage, potato and tomato.
The study highlights the inadequacy of the present system in setting the breeding agenda without taking into account other stakeholders prefer¬ences.
Publication
Authors
D. Basu, G. Basu, S. Biswas, R. Goswami
Keywords
market research, consumer choice, varietal attributes, ideal vegetable, stakeholders¿ preference, participatory breeding
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