Articles
SOCIO-ECONOMIC IMPACT OF CLUSTER MARKETING: THE CASE OF NED LANDCARE ASSOCIATION SWEET PEPPER CLUSTER
Article number
895_4
Pages
37 – 44
Language
English
Abstract
Through clustering, opportunities exist for smallholder farmers to organize their output and to sell directly to institutional markets.
This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato.
The case demonstrates how farmers in the cluster group developed an enterprise plan, established linkages with a microfinance institution and negotiated sales to downstream market intermediaries.
Farmers in the cluster increased their technical and marketing knowledge, improved their farming and marketing practices, improved their access to capital and increased their income.
Trust, confidence, commitment and unity among cluster members were established through the cluster marketing approach.
This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato.
The case demonstrates how farmers in the cluster group developed an enterprise plan, established linkages with a microfinance institution and negotiated sales to downstream market intermediaries.
Farmers in the cluster increased their technical and marketing knowledge, improved their farming and marketing practices, improved their access to capital and increased their income.
Trust, confidence, commitment and unity among cluster members were established through the cluster marketing approach.
Publication
Authors
J.T. Axalan, F.T. Israel, S.B. Concepcion, P.J. Batt, R. Murray-Prior, L. Loma
Keywords
cluster marketing, sweet pepper, land care association
Online Articles (37)