Articles
THE ROLE OF WHOLESALE MARKETS IN THE SUPPLY CHAIN FOR FRESH FRUIT AND VEGETABLES IN TURKEY
Article number
895_32
Pages
263 – 268
Language
English
Abstract
Turkey produces around 4% of the worlds fresh fruit and vegetables.
In the distribution of fresh produce in the domestic market, the wholesale market system dominates.
The distribution of fresh fruit and vegetables, other than organic products, food industry ingredients and export product, is subject to regulation.
The Wholesale Market Law requires all fresh fruit and vegetables to both enter and exit a wholesale market before reaching retailers and the final consumer.
This paper discusses the operation of the wholesale markets in Turkey and with the help of a SWOT analysis, identifies areas for improvement for the distribution of fresh fruit and vegetables.
In the distribution of fresh produce in the domestic market, the wholesale market system dominates.
The distribution of fresh fruit and vegetables, other than organic products, food industry ingredients and export product, is subject to regulation.
The Wholesale Market Law requires all fresh fruit and vegetables to both enter and exit a wholesale market before reaching retailers and the final consumer.
This paper discusses the operation of the wholesale markets in Turkey and with the help of a SWOT analysis, identifies areas for improvement for the distribution of fresh fruit and vegetables.
Publication
Authors
C. Sayin, B. Ozkan, R.F. Ceylan
Keywords
supply chain management, distribution, domestic market, wholesale market, producer unions, European Union
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