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DEVELOPING THE CONCEPT OF MEI FLOWER CULTURE THEMED TOURISM – A CASE STUDY OF RESOURCES DEVELOPMENT OF SHE COUNTY’S MEI FLOWER IN HUANGSHAN CITY

Article number
937_150
Pages
1201 – 1208
Language
English
Abstract
Mei flower (Prunus mume Sieb. et Zucc.), as a representative of stanch national characteristics, has a long history of cultivation in China.
Chinese Mei flower culture has a rich connotation.
The development of the Mei flower industry has lead to Mei flower culture-themed tourism based on the exploration of Mei Flower culture and the design of its tourism products.
In this study, the SWOT method was used to analyze the conditions required to develop Mei flower culture themed tourism in She County.
Based on the analysis, the goals of themed tourism were clearly positioned.
A series of the tourism products were designed and arranged with spatial and temporal distribution.
Four itineraries, in the county town-Xu cun-Shang feng, county town-Fu ye, county town-Bei an zhen-Chang xi, and county town-Xiong cun, were designed to attract tourists all year round.

Publication
XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Advances in Ornamentals, Landscape and Urban Horticulture
Authors
Wu Gen-Song, Wang Jia, Sun Ming, Yang Wei- Ru, Zhang Qi-Xiang
Keywords
Mei flower culture, theme tourism, SWOT method, Shexian’s Mei Flower resources, tourism product
Full text
https://doi.org/10.17660/ActaHortic.2012.937.150
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