MEDITERRANEAN FLORICULTURE AND THE EUROPEAN MARKET

The consumption of flowers and plants in Europe has been steadily increasing over the last 25 years.
Its volume and the regularity of its distribution throughout the years are improving in correlation both with the density of population in towns and the latitude.

Nevertheless, demand remains affected by festivals and seasons and seems to be restrained by high prices and a certain monotony in supply.

European production covers at the present time the main part of the market needs.
Further supplies are subject to strong competition.

Mediterranean countries have the advantages of favourable ecological conditions, of a geographical vicinity which lessens transportation costs and mostly of privileged relations with the EC.

Symposium on Cultivation of Flowers under Protection in the Mediterranean Regions

J.-C. Garnaud

https://doi.org/10.17660/ActaHortic.1974.43.24