Home > Europe-Asia Symposium on Quality Management in Postharvest Systems – Eurasia 2007 > MARKETING ASIAN FRUITS AND VEGETABLES IN EUROPE

Articles

MARKETING ASIAN FRUITS AND VEGETABLES IN EUROPE

Article number

804_2

Pages

39 – 44

Language

English

Abstract

Marketing opportunities have been created by the increasing interest in healthy foods among the European consumers.
The European market for Asian fresh fruit and vegetables is likely geographically spread and an entry requires consumer education.
Overcoming consumer skepticism, deepened by sporadic reports about the pesticide residue levels in some of imported Asian produce, call for stringent food safety procedures and the traceability protocol assuring fast and accurate produce tracking if necessary.
Retailers and their interpretation of credence attributes (e.g., carbon footprint) may also create a barrier separating the Asian fresh produce exporters from consumers.
Investment in consumer education, assurance of safety, taste, functional properties, and the ease of preparation combined with price will determine the share of Asian fruits and vegetables in the longer term.

Publication

Europe-Asia Symposium on Quality Management in Postharvest Systems – Eurasia 2007

Authors

W.J. Florkowski

Keywords

consumer education, food safety, traceability, retailer

Full text

https://doi.org/10.17660/ActaHortic.2008.804.2

Online Articles (96)

1. MAXIMIZING QUALITY OF FRESH PRODUCE: A CHALLENGE FOR POSTHARVEST EDUCATION PROGRAMS

E.W. Hewett

2. MARKETING ASIAN FRUITS AND VEGETABLES IN EUROPE

W.J. Florkowski

3. PROVIDING CONSUMERS WITH CONSISTENTLY HIGH QUALITY STONE FRUIT

W.B. McGlasson | J.B. Golding

4. USING “IN STORE” CONSUMER TESTS TO UNDERSTAND FRESH FRUIT CONSUMER ACCEPTANCE

G.M. Crisosto | K.R. Day | C.H. Crisosto

5. SHORT STORABILITY AFTER REMOVAL OF ASTRINGENCY BY DRY-ICE TREATMENT IN VARIOUS CULTIVARS AND SOME TRIALS OF STORABILITY IMPROVEMENT IN PERSIMMON

6. MANAGING MATURITY AND RIPENING IN THE FRUIT PRODUCTION CHAIN FOR IMPROVED FLAVOUR

P.E. Zerbini

7. TOWARDS BETTER STONE FRUIT SUPPLY CHAINS IN NORTH WEST VIETNAM

8. USE OF GENOMICS TOOLS TO STUDY PEACH FRUIT POSTHARVEST PHYSIOLOGY

P. Tonutti | M. Begheldo | C. Bonghi

9. BIOTECHNOLOGY TO IMPROVE TOMATO AROMA AND FLAVOR

Y. Sitrit | R. Davidovich-Rikanati | E. Pichersky | E. Lewinsohn

10. GENOMIC TOOLS FOR THE DISCOVERY OF GENE AFFECTING THE QUALITY OF AGRICULTURAL PRODUCE

E. Lewinsohn | Y. Sitrit

11. PITFALLS IN TECHNOLOGY TRANSFER FROM LABORATORY TO INDUSTRY

R. Ben-Arie

12. REGULATION OF POSTHARVEST FRUIT RIPENING BY INNOVATIVE STORAGE TECHNOLOGY

J. Streif

13. KEEPING QUALITY OF POMEGRANATE FRUIT DURING PROLONGED STORAGE AND TRANSPORT BY MAP: NEW DEVELOPMENTS AND COMMERCIAL APPLICATIONS

14. CONTROLLING HUMIDITY IMPROVES EFFICACY OF MODIFIED ATMOSPHERE PACKAGING OF FRUITS AND VEGETABLES

15. APPLICATION OF DIFFERENT TREATMENTS (CA, MA, N₂O AND 1-MCP) TO IMPROVE QUALITY OF TWO PEACH VARIETIES

D. Grima-Calvo | I. Lara | M. Vendrell

16. PACKAGING OF FARM FRESH PRODUCE: THE PERFOTEC EMAP SYSTEM

B.R.A. Groeneweg | W.G. de Ruiter | W. de Heij

17. EFFECT OF STORAGE PERIOD AND NATURAL ADDITIVE QARE-QAT ON TEA QUALITY

S.S. Hoor

18. THE IMPACT OF DAILY DIURNAL TEMPERATURE ALTERNATION AND LIGHT QUALITY ON GROWTH AND MORPHOLOGY IN CUCUMBER (CUCUMIS SATIVUS L.)

R. Moe | G.G. Patil

19. BIOCHEMICAL PROCESSES INVOLVED IN PHYSIOLOGICAL DISORDERS AND DISEASE IN APPLE AND PEAR: THE DETERMINING ROLE OF HYDROGEN PEROXIDE

C. Larrigaudière | Y. Soria | I. Recasens

20. ELECTRICAL IMPEDANCE SPECTROSCOPY INVESTIGATION ON BANANA RIPENING

Xing Liu | Qiang Fang | Sicong Zheng | I. Cosic

21. PARTIAL PURIFICATION AND PROPERTY OF MG-DECHELATASE FROM HARVESTED BANANA FRUIT

22. THE POTENTIAL USE OF LOCALLY PREPARED CHITOSAN TO CONTROL IN VITRO GROWTH OF COLLETOTRICHUM GLOEOSPORIOIDES ISOLATED FROM PAPAYA FRUITS

A. Ali | T.M.M Mahmud

23. POSTHARVEST METHODS TO REDUCE SULFUR DIOXIDE RESIDUES IN FRESH LONGAN

T. Jaroenkit | S. Ussahatanonta | J. Phimphimol

24. EFFECT OF DIFFERENT POTTING MEDIA ON GROWTH AND FLOWERING OF DAHLIA COCCINIA CV. MIGNON

A. Younis | M. Ahmad | A. Riaz | M.A. Khan

25. CHLOROPHYLL FLUORESCENCE AS A TOOL TO EVALUATE SENESCENCE OF LONGAN (DIMOCARPUS LONGAN LOUR.) FRUIT

26. EFFECT OF DIFFERENT PRE-HARVEST CONDITIONS ON THE POSTHARVEST KEEPING QUALITY OF CUT GERBERA

E. Davarynejad | A. Tehranifar | Z. Ghayoor | G.H. Davarynejad

27. SPRAYING OF SUCROSE ON THE GREENHOUSE-GROWN ROSE AND ITS EFFECTS ON THE VASE LIFE OF THE CUT FLOWERS CV. ALEXANDER

A. Mehran | D.G. Hossein | A. Tehranifar | A. Hossein

28. EFFECTS OF PRE-HARVEST CALCIUM FERTILIZATION ON VASE LIFE OF ROSE CUT FLOWERS CV. ALEXANDER

A. Mehran | D.G. Hossein | A. Tehranifar

29. IMPROVEMENT OF FRUIT QUALITY BY S-ABA AND THE FERTILIZER FORMULATED K, P, MG, BO, MN CONTAINING S-ABA AS PRE-HARVEST APPLICATION ON PEACHES AND APPLES

K. Iamsub | Y. Sekozawa | S. Sugaya | H. Gemma | Y. Kamuro

30. STUDY ON THE PASTING PROPERTIES OF CHINESE CHESTNUT STARCH IN DIFFERENT VARIETIES BEFORE AND AFTER STORAGE

Guixi Wang | Lisong Liang | Juan Xu | Huiling Ma

31. ANTIFUNGAL ACTIVITY OF CHITOSAN COATING AND ITS COMPONENTS ON LASIODIPLODIA THEOBROMAE IN LONGAN

W. Apai | V. Sardsud | P. Boonprasom | U. Sardsud

32. PERFORMANCE OF TIO₂-COATED FILM IN DECOMPOSITION OF DURIAN FLAVOR VOLATILES

C. Chawengkijwanich | D. Viboonratanasri | C. Pokhum | K. Sa-nguanpuag | K. Tanprasert

33. INFLUENCE OF NITRIC OXIDE ON PERICAP BROWNING OF LITCHI CV. ‘CHAKRAPAD’

S. Kramchote | C. Wongs-Aree | V. Srilaong | A. Uthairatanakij | S. Kanlayanarat

34. INVESTIGATIONS ON EXTENDING SHELF LIFE OF FEIJOA FRUITS WITH COOL STORAGE CONDITIONS

A.-A.S. Al-Harthy | A.J. Mawson | A.R. East

35. DEVELOPMENT OF POSTHARVEST TECHNIQUES FOR PERSIMMON FRUITS OF THACHTHAT VARIETY GROWN IN THE NORTH OF VIETNAM

H.T.T. Lan | M.N. Xuan

36. EFFECT OF UV-C IRRADIATION ON CHLOROPHYLL DEGRADATION AND MICROBIAL GROWTH IN FRESH CUT CHINESE KALE (BRASSICA ALBOGLABRA)

W. Deesakul | V. Srilaong | A. Uthairatanakij | P. Jitareerat

37. DECONTAMINATION AND PRESERVATION OF TUBER AESTIVUM

C.S. Rivera | D. Blanco | R. Oria | M.E. Venturini

38. EFFECT OF THIDIAZURON ON QUALITY AND VASE LIFE OF HELICONIA (HELICONIA SPP. CV. BIGBUG)

B. Piromruen | M. Buanong | S. Kanlayanarat

39. ROLE OF ASCORBIC ACID ON VASE LIFE OF RED GINGER (ALPINIA PURPURATA (VIEILL.) K. SCHUM)

P. Ieamtim | M. Buanong | S. Kanlayanarat

40. USE OF HERBAL EXTRACTS FOR INHIBITING MICROBIAL GROWTH IN HOLDING SOLUTIONS OF CUT-ROSE

P. Jitareerat | N. Ruenroengklin | A. Uthairatanakij | C. Wongs-Aree

41. AN ALTERNATIVE TO EXTENDING POSTHARVEST QUALITY OF DENDROBIUM WATER OUMAE (4N) INFLORESCENCES USING 1-MCP FUMIGATION

K. Obsuwan | A. Uthairatanakij

42. ANTIFUNGAL COMPOUND CONTENT IN MANGO LATEX AT DIFFERENT MATURITY STAGES

W. Kumpoun | J. Uthaibutra | D. Boonyakiat

43. EFFECTS OF TIO₂ PHOTOCATALYTIC OXIDATION IN THE ROOM ATMOSPHERE AND THE QUALITY OF TOMATO FRUIT DURING STORAGE UNDER A CLOSED SYSTEM

T. Nishizawa | M. Takeda | H. Murayama | U. Matsushima

44. INTERNAL BROWNING DISORDERS IN STORED PIP FRUIT

J. Streif

45. MONITORING VOLATILE COMPOUNDS EMITTED BY DURIAN PULP (DURIO ZIBETHINUS MURR.) AT MATURE AND RIPE STAGE USING SOLID PHASE MICROEXTRACTION (SPME)

C. Chawengkijwanich | K. Sa-nguanpuag | K. Tanprasert

46. EFFECTS OF VARIOUS EXTRACTION CONDITIONS ON PHENOLIC CONTENTS AND THEIR ANTIOXIDANT ACTIVITIES OF LITCHI FRUIT PERICARP

47. EFFECTS OF VARIOUS TEMPERATURE AND PH VALUES ON ANTIOXIDANT ACTIVITY OF LITCHI ANTHOCYANINS

48. INHIBITION OF PURE OXYGEN ON PERICARP BROWNING OF HARVESTED LITCHI FRUIT IN ASSOCIATION WITH ENERGY LEVEL

49. ROLES OF ENERGY IN SENESCENCE AND DISEASE DEVELOPMENT OF HARVESTED LITCHI FRUIT

50. VOLATILES DURING HYBRID MELON (CUCUMIS MELO L. CV. KUYLIN) FRUIT DEVELOPMENT

P. Fuggate | C. Wongs-Aree | K.L. Kyu | S. Kanlayanarat | S. Noichinda

51. PHYSIOLOGICAL AND QUALITY CHANGES IN DIFFERENT PARTS OF ‘RED MARADOL’ PAPAYA DURING POSTHARVEST PERIOD

W. Krongyut | V. Srilaong | C. Wongs-Aree | A. Uthairatanakij | S. Kanlayanarat

52. EFFECTS OF LEAF MATURITY ON ASIATICOSIDE, BETA-CAROTENE AND CALCIUM OF INDIA PENNYWORT (CENTELLA ASIATICA (L.) URBAN.)

J. Sritongkul | V. Srilaong | A. Uthairutanakij | S. Kanlayanarat | P. Chalermglin

53. EXTERNAL QUALITY AND PHYSIOLOGICAL CHANGES IN LONGKONG FRUIT (AGLAIA DOOKKOO GRIFF) DURING STORAGE AT VARIOUS RELATIVE HUMIDITY

I. Lichanporn | V. Srilaong | C. Wongs-Aree | S. Kanlayanarat

54. CHEMICAL CHANGES AND QUALITY IMPROVEMENT IN PERSIMMON LEAF TEA INDUCED BY WILTING

H.T. Lin | J.F. Lin | Y.M. Jiang

55. EFFECTS OF PHYSICAL TREATMENTS ON STORAGE DECAY AND QUALITY OF EGGPLANTS

M. Pekmezci | I. Karasahin

56. PRESERVING FRESH FLOWERS WITH NATURAL PIGMENTS AND TEXTURE

57. SCREENING OF RASPBERRY AND BLACKBERRY CULTIVARS FOR READY-TO-EAT PRODUCTS

T. Eccher | A. Genna | G. Granelli | E. Senesi | V. Ughini

58. EFFECT OF MATURITY ON QUALITY AND STORAGE LIFE OF MINIMALLY PROCESSED SHREDDED GREEN PAPAYAS (CARICA PAPAYA L., CV. KEAK NUAL)

W. Deesakul | H. Nimitkeatkai | V. Srilaong

59. DELAYING FRESH CUT DRAGON FRUIT PREPARATION AFTER HARVESTING ON QUALITY AND SHELF LIFE OF PRODUCT

C. Chansamrankul | V. Srilaong | A. Uthairatanakij | P. Pongphenjitareerat | S. Kanlayanarat

60. CHITOSAN TREATMENT ON MUNGBEAN SPROUTS TO ENHANCE MICROBIOLOGICAL SAFETY AND SHELF LIFE

T. Boonchoo | S. Photchanachai

61. EFFECT OF PACKAGING ON STORAGE QUALITY AND MICROBIAL CHANGES OF FRESH-CUT CABBAGE

M.P. Nur Aida | O. Zaulia | M. Hairiyah | D. Che Omar | M. Habsah

62. QUALITY OF FRESH-CUT RIPE PAPAYA TREATED WITH 1-METHYLCYCLOPROPENE

H. Nimitkeatkai | P. Kakaew | S. Kanlayanarat

63. APPLICATIONS OF VOLATILES IN GINGER ESSENTIAL OIL CAN REDUCE MICROORGANISMS IN SHREDDED GREEN PAPAYA

K. Sa-nguanpuag | S. Kanlayanarat | K. Tanprasert

64. MODIFIED ATMOSPHERE PACKAGING OF FRESH CHILI (CAPSICUM ANNUUM) IN THE GREATER MEKONG SUB-REGION

65. MODIFIED ATMOSPHERE PACKAGING TO IMPROVE SHELF LIFE OF TOMATO FRUIT IN CAMBODIA

M. Vanndy | B. Buntong | A. Acedo Jr. | K. Weinberger

66. POSTHARVEST LIFE OF BREAKER AND TURNING TOMATOES SUBJECTED TO TRANSIENT MODIFIED ATMOSPHERE

T. Chanthasombath | K. Sanatem | C. Phomachan | A. Acedo Jr. | K. Weinberger

67. TOMATO FRUIT LOSSES IN HAZARD SIMULATION TEST AND THE EFFECTS OF CROP VARIETY AND PACKAGING METHOD

C.D. Thanh | L.T.S. Van | A. Acedo Jr. | K. Weinberger

68. THE EFFECT OF MA FILM PACKAGING ON STORAGE OF MATURE-RED TOMATO

69. QUALITY AND SHELF LIFE OF FRESH-CUT ‘NAM DOK MAI’ MANGO STORED IN AIR AND LOW O₂ ATMOSPHERES

J. Poubol | S. Matsuoka | M. Oshima | H. Izumi

70. EFFECTS OF 1-MCP AND CONTROLLED ATMOSPHERE STORAGE ON FRUIT QUALITY AND VOLATILE EMISSION OF ‘NAM DOK MAI’ MANGO

S. Kramchote | C. Jirapong | C. Wongs-Aree

71. LIGNIFICATION OF FRESH-CUT BAMBOO UNDER LOW O₂ CONDITIONS

P. Kakaew | C. Jirapong | C. Wongs-Aree

72. EFFECTS OF EXOGENOUS ETHYLENE TREATMENTS ON THE MAJOR VOLATILE FLAVOR COMPOUNDS OF PEACH FRUIT IN CA STORAGE

Guixi Wang | Lisong Liang | Huali Hu | Pengxia Li

73. EFFECTS ON QUALITY OF ‘FUJI’ APPLE BY DIPPING OF CALCIUM SOLUTION AND MAP

Y.H. Kim | H.W. Park | S.A. Lee | Y.M. Kim

74. HOT WATER DIPPING INDUCED CHILLING RESISTANCE OF HARVESTED BANANA FRUIT

Hai-bo Wang | Zhao-qi Zhang | Xue-mei Huang | Yue-ming Jiang | Xue-qun Pang

75. EFFECTS OF HYPOBARIC STORAGE ON ACTIVE OXYGEN METABOLISM OF PERSIMMON (DIOSPYROS KAKI L.) FRUIT

76. HIGH O₂ EFFECTS ON PHYSIOLOGICAL CHANGES IN LONGAN (DIMOCARPUS LONGAN LOUR.) FRUITS

S. Kaewsuksaeng | A. Uthairattanakij | V. Srilaong | S. Kanlayanarat

77. RELATION BETWEEN TYPES OF PACKAGING AND LIPID OXIDATION IN WALNUT (CARYA CATHAYENSIS SARG.)

78. SHELF LIFE EXTENSION OF RAMBUTAN BY MINIMAL PROCESSING, MODIFIED ATMOSPHERE PACKAGING AND COLD STORAGE

79. PERFORMANCE OF TIO₂ POWDER COATED PACKAGING FILM IN ETHYLENE REMOVAL

C. Chawengkijwanich | Y. Hayata

80. EFFECT OF NITRIC OXIDE ON DISORDER DEVELOPMENT AND QUALITY MAINTENANCE OF PLUM FRUIT STORED AT LOW TEMPERATURE

81. INTERNAL BROWNING OCCURRENCES OF ‘QUEEN’ PINEAPPLE UNDER VARIOUS LOW TEMPERATURES

P. Youryon | C. Wongs-Aree | W.B. McGlasson | S. Glahan | S. Kanlayanarat

82. IMPROVING POSTHARVEST REDDENING AND SHELF LIFE OF FRESH CHILI (CAPSICUM ANNUUM) USING SIMPLE EVAPORATIVE COOLER

M. Vanndy | B. Buntong | A. Acedo Jr. | K. Weinberger

83. EVAPORATIVE COOLING STORAGE OF TOMATO IN CAMBODIA AND LAOS

84. CHARACTERISTICS OF FRESH-CUT ‘KHAKE DAM’ AND ‘RED MARADOL’ PAPAYAS PROCESSED FROM WHOLE FRUITS STORED AT VARIOUS TEMPERATURES

J. Poubol | T. Puthmee | S. Kanlayanarat

85. COLD CHAIN MANAGEMENT FOR VEGETABLE SUPPLY TO SINGAPORE MARKET

P.B.E. Siew | L.T. Lam-Chan

86. PHYSIO-BIOCHEMICAL CHANGES IN LETTUCE STORED AT AMBIENT TEMPERATURE WITH PRIOR STORAGE AT LOW TEMPERATURE

D. Chandra | T. Matsui | H. Suzuki | Y. Kosugi | A.K.M. Shameem Alam

87. EFFECTS OF SHORT-TERM N₂ TREATMENT ON LIPID PEROXIDATION, ANTI-OXIDANT ENZYMES AND FLESH SOFTENING OF KIWI FRUITS DURING COLD STORAGE

88. EFFECT OF STORAGE TEMPERATURE ON PEEL COLOR AND PHYSIOLOGICAL CHANGES OF LONGKONG FRUIT (AGLAIA DOOKKOO GRIFF)

I. Lichanporn | V. Srilaong | C. Wongs-Aree | S. Kanlayanarat

89. EFFECTS OF TEMPERATURE AND STORAGE CONDITIONS ON AROMA VOLATILE COMPOUNDS IN FRESH-CUT MELON (CUCUMIS MELO L. CV. KUYLIN)

P. Fuggate | C. Wongs-Aree | K.L. Kyu | S. Kanlayanarat | S. Noichinda

90. VACUUM COOLING OF LONGAN FRUIT AFTER HARVEST

H.T. Lin | L. Chen | Y.M. Jiang

91. PRESENT STATUS OF QUALITY MANAGEMENT IN POSTHARVEST SYSTEM FOR FRUIT IN BANGLADESH

M.A. Rahim | M.A. Kabir | M.A. Hossain | F. Islam | N. Naher

92. THE FOLIAR UPTAKE OF MICRONUTRIENTS

T. Durstberger | H.R. Bolhàr-Nordenkampf | M.H. Meister | J. Zahrl

93. ELECTRICAL IMPEDANCE SPECTROSCOPY INVESTIGATION ON CUCUMBER DEHYDRATION

Xing Liu | Qiang Fang | Sicong Zheng | I. Cosic | Peng Cao

94. STUDY OF PROGRAMMED HYPOBARIC STORAGE OF ‘CUIGUAN’ PEARS

95. ROLE OF QUALITY MANAGEMENT IN STRATEGIC PLANNING OF HUNGARIAN PRODUCERS’ ORGANIZATIONS (POs)

K. Takács-György | Z. Horváth | I. Takács

96. EXAMINATION OF VOLATILE PATTERNS OF FRUIT AND VEGETABLES USING A NON-TARGETED ANALYSIS APPROACH

D. Ulrich | T. Nothnagel | K. Olbricht