Articles
PROSPECTS FOR CUT FLOWER EXPORTS FROM AFRICA TO WESTERN EUROPE
The investigation itself concerned with the total cut flower and foliage supply in Western Europe, i.e. the production and the external trade of the supply and price season.
In further chapters the consumption of cut flowers, the market channels and market institutions including marketing costs and margins are dealt with.
Special attention is given to the marketing activities necessary for successful export, such as sales methods, production and assortment policy, price policy, conditions of delivery and payment, as well as advertising, sales promotion and public relations.
Furthermore this publication contains a compilation of the market regulations and trade barriers for imports of cut flowers into Western European countries.
In chapters on individual lands information is provided on the most important non-European supplier countries with regard to their export production, namely Israel, Kenya, Republic of South Africa, Ivory Coast and Columbia.
In the annex there is a detailed presentation of the cut flower market in the Netherlands, the largest flower exporting country in the world, and of the cut flower market in the Federal Republic of Germany, the country with the largest cut flower consumption.