MARKETING STRUCTURE OF POMEGRANATE IN TURKEY

Marketing of pomegranate concerns many sections ranging from producers to consumers.
It also involves producers’ organisations, transporters, agents and brokers, merchants working as wholesaler and retailers and exporters, local and central officers as well as industrialists processing pomegranate.
Because pomegranate storage facilities are inadequate, pomegranate requires an effective marketing system.
Additionally, it is important to discuss the problems encountered during the marketing process of pomegranate.
The aims of this paper are to investigate positive and negative aspects of the Turkish pomegranate marketing system and to analyse marketing chains using the case study of Antalya.
In addition to an evaluation of the present legislation, this study proposes solutions to the problems faced by the growers.
Finally, an evaluation of the marketing system has been attempted using data obtained from a research survey conducted among producers and related secondary resources.

III International Symposium on Pomegranate and Minor Mediterranean Fruits

I. Yilmaz, A. Ozalp, S. Yilmaz

marketing, producer markets, market regulations, pomegranate

https://doi.org/10.17660/ActaHortic.2015.1089.25