Articles
CULTIVAR DEVELOPMENT AND MARKETING IN TWO WOODY ORNAMENTALS, RHODODENDRON HYPERYTHRUM AND RHAPHIOLEPSIS UMBELLATE
Article number
977_44
Pages
361 – 362
Language
English
Abstract
In the United States of America, new plant cultivars that have shown improvements over the older traditional cultivars have quickly been accepted and grown by the nursery industry.
Effective marketing has increased consumer awareness and demand for these new plant cultivars.
This trend has prompted an increase in searching for and/or developing new and improved plants.
Plant breeding for more disease resistance, more tolerance to environmental stresses and increased blooming have become important goals in developing new and improved plant cultivars.
Effective marketing has increased consumer awareness and demand for these new plant cultivars.
This trend has prompted an increase in searching for and/or developing new and improved plants.
Plant breeding for more disease resistance, more tolerance to environmental stresses and increased blooming have become important goals in developing new and improved plant cultivars.
Authors
R.E. Lee
Keywords
marketing, plant breeding, Rhododendron hyperythrum, Rhaphiolepis
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