Articles
ORGANISATION OF MARKETING COOPERATIVES THE DETERMINANTS OF SUCCESS
Article number
340_20
Pages
155 – 162
Language
Abstract
In business economics cooperation systems are playing an increasing role and they are a current field of research.
Also in agriculture culture and horticulture sciences cooperatives are requested by politicians and supported by the authorities, for example combinations of growers for using machines or marketing cooperatives working with fresh vegetables.
Also in agriculture culture and horticulture sciences cooperatives are requested by politicians and supported by the authorities, for example combinations of growers for using machines or marketing cooperatives working with fresh vegetables.
Objective of this research is to identify successfull structures of marketing cooperatives and to develop recommendations for less successfull cooperatives.
At the example of marketing cooperatives for fresh vegetables the success of the organizations was measured.
Using selected factors two models were built to explain the success.
The influence of some of the selected factors could be prooved in one model.
Prooving a second model is still a current research.
Authors
T. Hörter
Keywords
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