THE PERFORMANCE OF COMPETING APPLE PRODUCTION AREAS EVALUATED BY WHOLESALERS – A CASE-STUDY FOR THE SALES AREA OF THE NIEDERELBE (WEST GERMANY) –

Beside the traditional marketing factors, price, quality and advertising, the performance of service is gaining more and more importance in recent years.
The delivery-service is becoming an important parameter of action for every supplier who delivers his goods to his customers (cf.
Klee, J. et al., 1972, p. 27).

How far is this factor significant for the fruit market?

If one analyses for example the situation of eating apples, then there are many production areas in the home market (domestic, European and non-European) which are in competition, however with varying success.

Does the delivery-service play a roll in this matter, too?

This leads on to the question, as to what the success of a production area depends on?

V Symposium on Horticultural Economics

H.-G. Dreβler

https://doi.org/10.17660/ActaHortic.1978.77.28