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Articles

DEALING WITH CHANGING WORLD MARKETS FOR KIWIFRUIT

Article number
913_2
Pages
45 – 50
Language
English
Abstract
The world markets in kiwifruit will continue to change rapidly in response to factors inside and outside the industry.
These changes will require fresh thinking and new operating approaches by growers, packers, marketers, regulators, research scientists, extension and training specialists, and industry organizations.
Among the more disruptive external changes will be aging demographics, economic turmoil, retail shakeouts and new concerns of consumers.
Factors within the kiwifruit industry that are bringing new stresses are the need to cut costs and increase efficiency, increased experimentation with new varieties, the development of global marketing networks and the emergence of new competitors.
The most effective ways to meet these challenges are discussed.

Publication
Authors
D. O’Rourke
Keywords
cultivars, income changes, population changes, production, specialty fruits, retail chains
Full text
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