Articles
THE CONSUMER PREFERENCES FOR PLUMS IN THE CENTRAL PART OF POLAND
Article number
478_53
Pages
327 – 330
Language
Abstract
The study of consumer preferences was based on the interview of plum buyers.
A structured response questionnaire to measure plums as a market product was developed and tested.
Interviewers intercepted store customers who first paused at a fruit display and then bought some plums.
This market research was carried out during the summer and autumn of 1996. The main goal of the following study was to find out the most important plum purchase variables: taste, shape, colour, fruit size and their influence on different consumers segment, as well as the most popular plum varieties and the most welcomed by consumers.
A structured response questionnaire to measure plums as a market product was developed and tested.
Interviewers intercepted store customers who first paused at a fruit display and then bought some plums.
This market research was carried out during the summer and autumn of 1996. The main goal of the following study was to find out the most important plum purchase variables: taste, shape, colour, fruit size and their influence on different consumers segment, as well as the most popular plum varieties and the most welcomed by consumers.
Authors
K. Zmarlicki
Keywords
consumers, plums, preferences
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